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Constructive Criticism: Elevate Your Game.

by Miriam Hara | Apr 16, 2025 | Agency, Creative, Design

Constructive Criticism… ugh!  That’s all I have to say. In the world of marketing creative the use of the term constructive criticism is as prevalent as the air we breathe!  Whether designing a campaign, writing a headline, or capturing the perfect shot,...
Legacy Brand: Embracing Bold Moves

Legacy Brand: Embracing Bold Moves

by Miriam Hara | Nov 19, 2024 | Branding, Creative, Design, Marketing

Embracing Bold Moves: When and How to Rebrand a Legacy Brand’s Packaging Without Losing Heritage Legacy brands carry a rich history, often evoking nostalgia and trust among loyal consumers. However, as consumer tastes evolve, even iconic brands must refresh their...
Graphic Design: Beyond the Software & Layout

Graphic Design: Beyond the Software & Layout

by Miriam Hara | Oct 1, 2024 | Agency, Creative, Design

Graphic Design: Making the Pieces Fit…And More The need of graphic design may stem from making things look good, but that’s not what it’s all about. Professional graphic designers are strategic partners in communication. The need to design a visual...
Perfectionist Marketing Syndrome: The Cost of  Achieving 100%

Perfectionist Marketing Syndrome: The Cost of Achieving 100%

by Miriam Hara | Aug 20, 2024 | Design

This may seem counterintuitive and, for those who read my posts, contradictory! I recently wrote an article about how “Good Enough” isn’t beneficial for marketing and branding. Now, I would like to talk about the Perfectionist Marketing Syndrome (PMS)....
Retro Marketing Strategy

Retro Marketing Strategy

by Tara Ford | Jun 11, 2024 | Advertising, Branding, Creative, Design, Marketing

Back to the Future What a powerful tool Nostalgia is, especially in advertising. Connecting with your target market on an emotional level is the sweet spot we are all looking for as marketers. Creating nostalgia through advertising brings back fond memories and...
Functional Branding: A Deeper Connection

Functional Branding: A Deeper Connection

by Miriam Hara | Jun 4, 2024 | Branding, Design, Marketing

What is functional branding? You’ve heard of functional art. It’s where art meets practicality without giving up on its artistic value. In essence it’s the delicate balance of form and function. Functional branding follows the same line of thinking....
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