The evolving world of design needs to be reflected upon. With the entry of AI generative designs, there is much more change that take place in the design industry. Regardless of how design is created, the subtle nuances and the trend setting demands from a new and emerging generation places an important role in dictating the design intention. Especially in the design world within the advertising and packaging landscape. The following design blogs, written within the last 8 to 12 months, aim to shed light on trends that are set to shape design in 2025. Hope they offer up some valuable perspectives for the designing of tomorrow.
The Interior Design of Branding
Drawing parallels between interior design and branding, this piece illustrates how cohesive design elements can create a compelling brand identity. It highlights the significance of Colour schemes, spatial arrangements, and personalized touches in conveying brand values and connecting with audiences.
Package Design: Think of it as Social Media, on a shelf
Today’s package design must work harder… on line as well as on shelf. That is why a brand’s packaging design should be reflective of its social media persona. By this synergistic approach a brand’s packaging design will perform strongly in retail environments, in person and online.
Functional Branding: A Deeper Connection
Form and function in design is a thing of beauty and joy. Brands can create deeper connections with their audiences by integrating practicality into their design. Offering them what they need… in a way that is seamless.
Retro Marketing Strategy
For designers looking to tap into past aesthetics to create contemporary appeal, nostalgia is a powerful tool. Creating nostalgia through advertising brings back fond memories and reinforces a sense of comfort and security. Nostalgic design elements can trigger a flood of warm memories that bring joy to consumers. And then, almost like magic those positive emotions become associated with the brand.
What’s in a Colour?
Colour in relation to branding and design, goes beyond just looking good, it’s about tapping into the psychology behind it. Different colours can influence consumer perceptions and behaviours, guiding designers in making informed Colour choices to enhance brand identity.