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A Brand Icon: Coke bottle still in great shape 100 years later!

A Brand Icon: Coke bottle still in great shape 100 years later!

by Joyce Turner-Gionet | Dec 9, 2015 | Branding, Creative, Design, Latest, Marketing

The building of a brand icon “When Andy Warhol wanted a shape to represent mass culture, he drew the [Coca Cola] bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compared the car to the bottle.” Excerpt from the Coca Cola...
Visual Identity: which brands are making it real?

Visual Identity: which brands are making it real?

by Joyce Turner-Gionet | Nov 20, 2015 | Branding, Creative, Design, Latest

As Visual Identity ambassadors, we examine the marketing data we collect through every filter imaginable; we look at trends and we anticipate shifts. We sort and analyze the information to death and it’s important that we do. What we’re doing is looking for truths,...
Creating Creative: A matter of trust.

Creating Creative: A matter of trust.

by Miriam Hara | Nov 10, 2015 | Agency, Business Success, Creative, Latest

Clients who are involved in the client agency relationship do not realize that they have a direct impact on the creative their agency produces. We hear so much about agencies and their creative prowess and how ‘the creative’ talent establishes its...
On Trend: Are your new ideas already passé?

On Trend: Are your new ideas already passé?

by Miriam Hara | Sep 25, 2015 | Creative, Design, Latest, Marketing

Are you on trend? In the creative field, being on trend or staying ahead of the trend curve is something that needs to be constantly monitored. As designers of packaging, creators of TV ads and developers of Social Media initiatives, being on trend is a must. … being...
Powerful Product Packaging: 7 tips to get it right!

Powerful Product Packaging: 7 tips to get it right!

by Miriam Hara | Sep 17, 2015 | Advertising, Branding, Creative, Design, Latest, Marketing

Powerful product packaging. It’s not just about the product experience anymore. Today, even the packaging needs to be an experience. Powerful packaging requires more than a basic understanding of packaging fundamentals. It’s not just about being pretty and...
The new Google logo: It’s an alphabet soup of opinion

The new Google logo: It’s an alphabet soup of opinion

by Joyce Turner-Gionet | Sep 9, 2015 | Agency, Branding, Business Success, Communications, Creative, Design, Interactive, Latest, Marketing, Social Media

Rah-Rah, Google! Give us an ‘E’ (but make it crooked!). Gotta LOVE that crooked ‘e’ in the new Google logo. It’s so Google! Irrepressible, playful. I hear it’s annoying people. They want to straighten it. Personally, I think it’s perfect....
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