Social Media for Brands: The Power and Pitfalls

by Miriam Hara | Jul 18, 2023 | Business Success, Communications, Content, Marketing, Social Media

Ah, social media – the double-edged sword of our time for individuals and brands alike! On the upside, it serves as a potent platform to engage audiences, enhance visibility, and cultivate loyalty. Yet, it also conceals a complex maze of potential hazards that...

Visual Storytelling: Unleash It’s Power!

by Miriam Hara | Jun 9, 2023 | Communications, Content, Marketing, Social Media

In the realm of digital communication, the old saying, “a picture is worth a thousand words,” has never been more pertinent. It’s not about replacing words with visuals, but rather about merging these elements to create compelling visual storytelling...

10 Must Do Steps to Improve Your Mobile Commerce Strategy [Infographic]

by Miriam Hara | Jan 10, 2017 | Advertising, Communications, Content, Marketing, Social Media

[Guest Post from Skilled.co] The proliferation of smartphones has brought about a new trend in consumer buying behavior called mobile commerce. According to recent research the mobile commerce trend is expected to continue to grow globally in the years to come....

Social Media Takeaways: Thanks Mom

by Miriam Hara | Dec 21, 2015 | Content, Interactive, Social Media

My mom taught me so much, at a time when there was limited technology, no cell phones, no internet and of course no social media. The social lessons she taught me apply today and I have interpreted them as so that have become my social media takeaways. My mom passed...

Viral Marketing: Is your content crazy contagious?

by Joyce Turner-Gionet | Nov 13, 2015 | Content, Latest, Social Media

Does your marketing message or social media share need to go viral to be effective? How much momentum needs to be behind it? Viral Marketing; we see it fairly regularly — content goes “viral”. It captures people’s imagination and spreads rapidly....

Social Media Brand Trust: The Pitfalls and Realities of Earning It.

by Miriam Hara | Oct 30, 2015 | Content, Interactive, Latest, Social Media

Have brands achieved brand trust through their social media communities? Is the race over? It seems that we only blinked, but most of us in marketing can now say social media as a platform has been around for a considerable time. Over the last decade if not longer,...