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10 Must Do Steps to Improve Your Mobile Commerce Strategy [Infographic]

10 Must Do Steps to Improve Your Mobile Commerce Strategy [Infographic]

by Miriam Hara | Jan 10, 2017 | Advertising, Communications, Content, Marketing, Social Media

[Guest Post from Skilled.co] The proliferation of smartphones has brought about a new trend in consumer buying behavior called mobile commerce. According to recent research the mobile commerce trend is expected to continue to grow globally in the years to come....
Social Media Takeaways: Thanks Mom

Social Media Takeaways: Thanks Mom

by Miriam Hara | Dec 21, 2015 | Content, Interactive, Social Media

My mom taught me so much, at a time when there was limited technology, no cell phones, no internet and of course no social media. The social lessons she taught me apply today and I have interpreted them as so that have become my social media takeaways. My mom passed...
Viral Marketing: Is your content crazy contagious?

Viral Marketing: Is your content crazy contagious?

by Joyce Turner-Gionet | Nov 13, 2015 | Content, Latest, Social Media

Does your marketing message or social media share need to go viral to be effective? How much momentum needs to be behind it? Viral Marketing; we see it fairly regularly — content goes “viral”. It captures people’s imagination and spreads rapidly....
Social Media Brand Trust: The Pitfalls and Realities of Earning It.

Social Media Brand Trust: The Pitfalls and Realities of Earning It.

by Miriam Hara | Oct 30, 2015 | Content, Interactive, Latest, Social Media

Have brands achieved brand trust through their social media communities? Is the race over? It seems that we only blinked, but most of us in marketing can now say social media as a platform has been around for a considerable time. Over the last decade if not longer,...
Stop Selling. Start Sharing. It’s what social media is all about.

Stop Selling. Start Sharing. It’s what social media is all about.

by Miriam Hara | Oct 29, 2015 | Advertising, Content, Latest, Social Media

If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as the expert. After all, you...
YIKES! Is that a typo? Trash typos before they trash you.

YIKES! Is that a typo? Trash typos before they trash you.

by Joyce Turner-Gionet | Oct 9, 2015 | Communications, Content, Latest

Typo: Abbreviation for typographical error. AKA fat-finger syndrome. Typos are not necessarily the same as spelling errors. In marketing and advertising, we often refer to a spelling error as a typo, but typos are not necessarily the same as spelling errors. The term...
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