10 Must Do Steps to Improve Your Mobile Commerce Strategy [Infographic]

by Miriam Hara | Jan 10, 2017 | Advertising, Communications, Content, Marketing, Social Media

[Guest Post from Skilled.co] The proliferation of smartphones has brought about a new trend in consumer buying behavior called mobile commerce. According to recent research the mobile commerce trend is expected to continue to grow globally in the years to come....

A Brand Icon: Coke bottle still in great shape 100 years later!

by Joyce Turner-Gionet | Dec 9, 2015 | Branding, Creative, Design, Latest, Marketing

The building of a brand icon “When Andy Warhol wanted a shape to represent mass culture, he drew the [Coca Cola] bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compared the car to the bottle.” Excerpt from the Coca Cola...

Lifelong learning: In marketing it’s a must!

by Joyce Turner-Gionet | Sep 30, 2015 | Business Success, Interactive, Latest, Marketing

“On the Journey of Learning.” I saw this tagline (above) on a big yellow school bus passing me on the highway through Toronto. It’s a beautiful line. Learning is a journey. If we’re open to it and up for the adventure, it can be a tremendously satisfying lifelong...

On Trend: Are your new ideas already passé?

by Miriam Hara | Sep 25, 2015 | Creative, Design, Latest, Marketing

Are you on trend? In the creative field, being on trend or staying ahead of the trend curve is something that needs to be constantly monitored. As designers of packaging, creators of TV ads and developers of Social Media initiatives, being on trend is a must. … being...

Powerful Product Packaging: 7 tips to get it right!

by Miriam Hara | Sep 17, 2015 | Advertising, Branding, Creative, Design, Latest, Marketing

Powerful product packaging. It’s not just about the product experience anymore. Today, even the packaging needs to be an experience. Powerful packaging requires more than a basic understanding of packaging fundamentals. It’s not just about being pretty and...

Package Design: Think of it as Social Media, on a shelf

by Miriam Hara | Sep 14, 2015 | Branding, Design, Latest, Marketing, Social Media

What does your product’s package design say about your brand’s personality? It should say (almost) everything. If people haven’t seen any advertising for your product, then the first time they’re going to see it is in the store. Think of packaging as Social...