What’s in a Colour? More Than You Think!

Have you ever paused to consider how much colour influences and shapes our lives? It’s pretty amazing when you think about it. Our brains are hardwired to respond to colour in particular ways. A very basic example is how we instinctively stop at red lights and go when it turns green. On a wider scope, colour has the power to transform our daily experiences, infusing ordinary moments with extraordinary feelings. Whether it’s the warmth of a golden yellow that brings a sense of comfort or the energizing burst of red that ignites passion, the strategic use of colour can turn every day into a palette of emotions. I’ve always found colour to be a force in evoking emotions and shaping perceptions.

Now, let’s tie this into branding.

Brands and colours when done right are like peanut butter and jelly – they just belong together.

A well-chosen colour raises brand awareness because, let’s face it, people notice colour before anything else. Just think about the McDonald’s logo. The red makes you hungry and commands attention, while the yellow radiates happiness and friendliness. I believe that brand did a thing or two right.

Colour in relation to branding, goes beyond just looking good, it’s about tapping into the psychology behind it. The study of color psychology is fascinating, testing how people react to your brand colors through grassroots research is always a good idea. Green for example is associated with health and being environmentally friendly; think about Whole Foods or Starbucks. Where blue speaks to clarity in communication; think IMB or PayPal. Colour in branding is crucial for communicating your message and influencing consumer decisions. Understanding colour psychology can help you pick the perfect palette for your brand, creating a powerful visual identity that resonates with your audience. Once you have chosen a colour, it’s important to incorporate it in all communications so that whenever people see that colour, they think of your brand.

So, the next time you’re working on your brand’s visual identity, don’t just pick colours at random. Think of them as your secret weapon – tools that can emotionally connect with your audience and amplify your brand’s message. Let your colours do the talking and watch your brand come to life!

How has colour impacted your brand? Share your thoughts here!