by Miriam Hara | Aug 28, 2025 | Advertising, Branding, Business Success, Marketing
The How As marketing creatives it’s very easy for us to dream big… We talk a lot about ideas in marketing. Big ones. Bold ones. Ideas that get pinned to mood boards and pitched in boardrooms. But in branding, it’s not enough to ask what or why. The real...
by Miriam Hara | Aug 12, 2025 | Advertising, Agency, Branding, Business Success, Marketing
My Promise = My Positioning Statement A positioning statement isn’t just for your website. It’s a filter, a promise, and a mantra. Every decision, campaign, and conversation is measured against that promise. When clients work with me, they know they’re not getting...
by Miriam Hara | Aug 8, 2025 | Advertising, Agency, Business Success, Creative, Design
Unmistakably Purple If voice shapes how a brand sounds and represents, its visual identity is how it’s remembered. In a world crowded with choices, visuals are strategy, personality, and first impression all at once. For my business… my brand, that unforgettable...
by Miriam Hara | Jul 24, 2025 | Advertising, Branding, Marketing
In our recent bi-monthly LinkedIn newsletter we received quite a lot of interest and comments. In that newsletter, we emphasized the importance in marketing and branding of asking the question Why?. That got me thinking about a few other key questions… like When? You...
by Miriam Hara | Jul 8, 2025 | Advertising, Creative, Marketing
The importance of asking What If? What if? It’s a small question, but one that has shaped some of the most memorable brand moments in recent history. It opens the door to creative freedom, to alternate outcomes, to ideas that move a message beyond expectation....
by Miriam Hara | Jul 3, 2025 | Advertising, Branding, Creative, Marketing
The Importance of Asking Why Not? In our recent bi-monthly LinkedIn newsletter we received a lot of interest and feedback. In that newsletter, we emphasized the importance in marketing and branding of asking the question Why? That got me thinking about a few other key...
