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10 Must Do Steps to Improve Your Mobile Commerce Strategy [Infographic]

10 Must Do Steps to Improve Your Mobile Commerce Strategy [Infographic]

by Miriam Hara | Jan 10, 2017 | Advertising, Communications, Content, Marketing, Social Media

[Guest Post from Skilled.co] The proliferation of smartphones has brought about a new trend in consumer buying behavior called mobile commerce. According to recent research the mobile commerce trend is expected to continue to grow globally in the years to come....
Stop Selling. Start Sharing. It’s what social media is all about.

Stop Selling. Start Sharing. It’s what social media is all about.

by Miriam Hara | Oct 29, 2015 | Advertising, Content, Latest, Social Media

If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as the expert. After all, you...
Powerful Product Packaging: 7 tips to get it right!

Powerful Product Packaging: 7 tips to get it right!

by Miriam Hara | Sep 17, 2015 | Advertising, Branding, Creative, Design, Latest, Marketing

Powerful product packaging. It’s not just about the product experience anymore. Today, even the packaging needs to be an experience. Powerful packaging requires more than a basic understanding of packaging fundamentals. It’s not just about being pretty and...
Want to create RICH CONTENT? What’s your plan?

Want to create RICH CONTENT? What’s your plan?

by Miriam Hara | Aug 28, 2015 | Advertising, Agency, Business Success, Communications, Content, Interactive, Latest, Management, Marketing, Social Media

In life, we need a plan. To create rich content, we need a plan. There’s a lot of buzz around content and content creation. For those new to content and content creation, it can get confusing. What is content? In a nutshell: content = information. Rich content = great...
The Persuasive Power of MORE

The Persuasive Power of MORE

by Joyce Turner-Gionet | Aug 19, 2015 | Advertising, Business Success, Communications, Latest, Marketing

Most of us want more: more time, more fun, maybe more money, more apps and upgrades to help us do what we do faster and more efficiently, more stuff to help us minimize chores we hate doing. I believe in ‘more,’ I do. (I want to take more trips!) If something can help...
Great Content Creation: Good ingredients matter.

Great Content Creation: Good ingredients matter.

by Miriam Hara | Aug 18, 2015 | Advertising, Business Success, Communications, Latest, Social Media

Great Content is King! Social Media is our current best friend. It allows us to talk regularly about our businesses (and ourselves) to anyone who’s interested. And there’s the rub: “anyone who’s interested.” The aim of great content creation is to get people...
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