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A Logo Does Not A Brand Make

A Logo Does Not A Brand Make

by Miriam Hara | Sep 27, 2023 | Agency, Branding, Marketing

I know, it’s an awkward stated headline, but I wrote it that way intentionally because it clarifies the point. In business we often hear the term ‘logo’ used interchangeably with ‘brand’.  However, while these 2 terms are inextricably...
Brand Integrity. It’s Not Personal.

Brand Integrity. It’s Not Personal.

by Miriam Hara | Sep 21, 2023 | Branding, Creative, Marketing

As a seasoned brand marketer, I’ve come to realize a fundamental truth: brand marketing is not personal. As marketers, it is our responsibility to ensure that personal opinions do not overshadow the brand’s intended message, style or persona. Our role is...
Creative Concepts: Keeping the Magic

Creative Concepts: Keeping the Magic

by Miriam Hara | Aug 11, 2023 | Advertising, Agency, Branding, Creative

Has the mojo of creating ‘creative’ shifted hands? Many think that creative agencies have lost their relevance due to computer software, apps, and social media tools taking over the roles once held by creative directors, illustrators, and designers....
Rebranding: The Evolution of A Brand’s Being

Rebranding: The Evolution of A Brand’s Being

by Miriam Hara | Aug 4, 2023 | Agency, Branding, Marketing

One of my favourite expressions is that brands are living organisms. I believe brands are not stagnant entities. They breathe, evolve, and mature over time. Just like any other living organisms that surround us. We often speak about brand evolution and what it means,...
Cracking the Code: Differentiating Objectives and Strategies

Cracking the Code: Differentiating Objectives and Strategies

by Miriam Hara | Jul 21, 2023 | Advertising, Branding, Business Success, Marketing, Objective

As the world of marketing evolves, so does the demand for strategic thinking. Regardless of all new technology, at our disposable or how industries and marketing landscapes change, both setting objectives and strategies remain the cornerstone of successful...
Packaging Design: Does Your Brand Walk the Talk?

Packaging Design: Does Your Brand Walk the Talk?

by Miriam Hara | Jul 13, 2023 | Branding, Design, Marketing

The influential role product packaging plays in expressing a brand’s identity and values can never be underestimated. Impactful packaging design is not just about the visuals; it’s also about how effectively it communicates and ‘walks the...
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