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A Brand Icon: Coke bottle still in great shape 100 years later!

A Brand Icon: Coke bottle still in great shape 100 years later!

by Joyce Turner-Gionet | Dec 9, 2015 | Branding, Creative, Design, Latest, Marketing

The building of a brand icon “When Andy Warhol wanted a shape to represent mass culture, he drew the [Coca Cola] bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compared the car to the bottle.” Excerpt from the Coca Cola...
Visual Identity: which brands are making it real?

Visual Identity: which brands are making it real?

by Joyce Turner-Gionet | Nov 20, 2015 | Branding, Creative, Design, Latest

As Visual Identity ambassadors, we examine the marketing data we collect through every filter imaginable; we look at trends and we anticipate shifts. We sort and analyze the information to death and it’s important that we do. What we’re doing is looking for truths,...
Powerful Product Packaging: 7 tips to get it right!

Powerful Product Packaging: 7 tips to get it right!

by Miriam Hara | Sep 17, 2015 | Advertising, Branding, Creative, Design, Latest, Marketing

Powerful product packaging. It’s not just about the product experience anymore. Today, even the packaging needs to be an experience. Powerful packaging requires more than a basic understanding of packaging fundamentals. It’s not just about being pretty and...
Package Design: Think of it as Social Media, on a shelf

Package Design: Think of it as Social Media, on a shelf

by Miriam Hara | Sep 14, 2015 | Branding, Design, Latest, Marketing, Social Media

What does your product’s package design say about your brand’s personality? It should say (almost) everything. If people haven’t seen any advertising for your product, then the first time they’re going to see it is in the store. Think of packaging as Social...
The new Google logo: It’s an alphabet soup of opinion

The new Google logo: It’s an alphabet soup of opinion

by Joyce Turner-Gionet | Sep 9, 2015 | Agency, Branding, Business Success, Communications, Creative, Design, Interactive, Latest, Marketing, Social Media

Rah-Rah, Google! Give us an ‘E’ (but make it crooked!). Gotta LOVE that crooked ‘e’ in the new Google logo. It’s so Google! Irrepressible, playful. I hear it’s annoying people. They want to straighten it. Personally, I think it’s perfect....
Hot or cold? Take the temperature of your ad headline

Hot or cold? Take the temperature of your ad headline

by Miriam Hara | Aug 7, 2015 | Advertising, Branding, Business Success, Latest

The big ‘headline’ first made front page news during the 19th century newspaper wars when papers everywhere were fighting for readers’ attention. You’ve seen it in old movies — the kid on the street corner hawking the newspaper by yelling out the day’s headline! We’re...
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