As we approach the end of the week when we celebrated Canada’s 148th birthday, as a British ex-pat, it’s warming to me to witness the unashamed, and well-justified patriotism of the Canadian people. Their clear sense of pride in being Canadian does not...
I was reading the Vanity Fair Article: “Call Me Caitlyn.” This isn’t a blog about how I feel about the issue of transgender, or a personal critique on Caitlyn. I read the article because I was interested in reading about such an incredible personal transformation....
It depends. If the celebrity fits the brand and the spot acts as a springboard to elevate and personify the brand, then it’s good creative. Last year, Matthew McConaughey was in the driver’s seat for the new Lincoln Motor’s (luxury division of Ford Motor Company) MKC....
When is too much, too much? Have we reached the over exposure point? Nowadays we get “news” (perhaps a better word is “info” since whether it’s all “news” is often debatable) from so many different sources. We see the same celebrity on TV, on magazine covers, on...
What makes branded creative concepts magical? In a recent LinkedIn discussion, someone commented that the reason why creative agencies were no longer relevant was because computer software (InDesign, Photoshop, Illustrator) had replaced what was once reserved for...
There’s a lot of hype in today’s marketing world about owning the customer journey. With the proliferation of so many communication venues (both established and personalized), it’s a challenge for brands to be everywhere. A mere five years ago...
