With 2025 in full swing, we’re taking a moment to catch our breath and revisit some ideas that still have momentum.
At 3H, we believe good thinking doesn’t expire. The articles we’ve shared over the past few years continue to reflect the conversations we’re having now: about marketing that moves, branding that connects, and design that makes impact.
So whether you missed them the first time or are ready for a second pass, we’ve rounded up 5 of our favourite pieces that still feel relevant, timely and maybe even a little ahead of the curve.
Let’s keep the momentum going.
Legacy Brand: Embracing Bold Moves
Having a Legacy Brand is a doubled edge sword. On one side, it has earned its reputation by always being there. There are a few brands come to mind with type of heritage, However, legacy brands have their own unique set of challenges. How do they maintain relevancy with their existing audience all the while trying to reach out to new audiences? Packaging of Legacy brands are a pillar of these brands… and how to navigate changes to packaging is what we explore.
Demographics, to our way of thinking is passé. The 60 year old today isn’t the same as the 60 year old a decade ago. There is a shift in who and how targets should be identified. Here, we introduce the new concept of ‘Curiographics,’. This is a term we coined to explain the method of segmenting audiences based on curiosity-driven content engagement. It does not define an audience by age, education or income.
The strategic role of graphic designers in marketing and branding can never be overstated. They are one significant pillar that streamlines and emphasizes the core communication of a brand. With the proliferation of technology, skills beyond technical software proficiency, which is increasingly important in the evolving digital landscape, must also weigh in… perhaps even more so.
How do you know if your brand has achieved its full potential? Is it about KPIs or does brand success go beyond meeting key performance indicators like market share and sales growth. What else is there to evaluate success… and how does a brand get there?
Brand Loyalty : Taking it for Granted?
Brand Loyalty is a fickle thing. It’s important not to be complacent when you achieve it. As the market evolves, so do the audiences. It’s important for a brand to maintain relevancy and continuously work to earn and keep its loyalty. It’s much harder to re-gain or re-earn loyalty than it is to keep it.
As we look back on these standout pieces, one thing is clear, transformation isn’t a trend, it’s the new normal. We hope these five articles offer not just direction, but a moment to reflect on where you stand and where you’re headed.
Here’s to navigating the rest of 2025 with purpose, perspective, and a little creative edge.
Happy Marketing!