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Audience-Centric Marketing: Stop the Self-Talk!

Audience-Centric Marketing: Stop the Self-Talk!

by Miriam Hara | May 26, 2023 | Agency, Branding, Communications, Marketing

In my 35-years at 3H, I’ve grown quite fond of an expression I use quite frequently in strategy sessions and yes, even in brainstorming sessions. The expression: – “we are talking to ourselves.” It’s an amusing acknowledgment of a trap we...
10 Must Do Steps to Improve Your Mobile Commerce Strategy [Infographic]

10 Must Do Steps to Improve Your Mobile Commerce Strategy [Infographic]

by Miriam Hara | Jan 10, 2017 | Advertising, Communications, Content, Marketing, Social Media

[Guest Post from Skilled.co] The proliferation of smartphones has brought about a new trend in consumer buying behavior called mobile commerce. According to recent research the mobile commerce trend is expected to continue to grow globally in the years to come....
Is Your Social Media Commitment Killing Productivity?

Is Your Social Media Commitment Killing Productivity?

by Miriam Hara | Oct 27, 2015 | Business Success, Communications, Latest, Management

A company without a social media presence is almost unheard of today. Consumers expect brands to be on social media. New Social Media Research Shows What People Expect from Brands. Are you prepared for the commitment? Are you making the time or do you begrudge the...
YIKES! Is that a typo? Trash typos before they trash you.

YIKES! Is that a typo? Trash typos before they trash you.

by Joyce Turner-Gionet | Oct 9, 2015 | Communications, Content, Latest

Typo: Abbreviation for typographical error. AKA fat-finger syndrome. Typos are not necessarily the same as spelling errors. In marketing and advertising, we often refer to a spelling error as a typo, but typos are not necessarily the same as spelling errors. The term...
Are you news or noise? Be relevant – it matters!

Are you news or noise? Be relevant – it matters!

by Miriam Hara | Sep 11, 2015 | Communications, Content, Latest, Social Media

News is when you have something original to say. Noise is when you don’t.   Be relevant in 140 characters or less! The 140 characters or less is simply a reminder to be relevant and stay focused when creating content. Visualize yourself writing a standard Twitter...
The new Google logo: It’s an alphabet soup of opinion

The new Google logo: It’s an alphabet soup of opinion

by Joyce Turner-Gionet | Sep 9, 2015 | Agency, Branding, Business Success, Communications, Creative, Design, Interactive, Latest, Marketing, Social Media

Rah-Rah, Google! Give us an ‘E’ (but make it crooked!). Gotta LOVE that crooked ‘e’ in the new Google logo. It’s so Google! Irrepressible, playful. I hear it’s annoying people. They want to straighten it. Personally, I think it’s perfect....
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