Social Media for Brands: The Power and Pitfalls

by Miriam Hara | Jul 18, 2023 | Business Success, Communications, Content, Marketing, Social Media

Ah, social media – the double-edged sword of our time for individuals and brands alike! On the upside, it serves as a potent platform to engage audiences, enhance visibility, and cultivate loyalty. Yet, it also conceals a complex maze of potential hazards that...

Visual Storytelling: Unleash It’s Power!

by Miriam Hara | Jun 9, 2023 | Communications, Content, Marketing, Social Media

In the realm of digital communication, the old saying, “a picture is worth a thousand words,” has never been more pertinent. It’s not about replacing words with visuals, but rather about merging these elements to create compelling visual storytelling...

Audience-Centric Marketing: Stop the Self-Talk!

by Miriam Hara | May 26, 2023 | Agency, Branding, Communications, Marketing

In my 35-years at 3H, I’ve grown quite fond of an expression I use quite frequently in strategy sessions and yes, even in brainstorming sessions. The expression: – “we are talking to ourselves.” It’s an amusing acknowledgment of a trap we...

10 Must Do Steps to Improve Your Mobile Commerce Strategy [Infographic]

by Miriam Hara | Jan 10, 2017 | Advertising, Communications, Content, Marketing, Social Media

[Guest Post from Skilled.co] The proliferation of smartphones has brought about a new trend in consumer buying behavior called mobile commerce. According to recent research the mobile commerce trend is expected to continue to grow globally in the years to come....

Is Your Social Media Commitment Killing Productivity?

by Miriam Hara | Oct 27, 2015 | Business Success, Communications, Latest, Management

A company without a social media presence is almost unheard of today. Consumers expect brands to be on social media. New Social Media Research Shows What People Expect from Brands. Are you prepared for the commitment? Are you making the time or do you begrudge the...

YIKES! Is that a typo? Trash typos before they trash you.

by Joyce Turner-Gionet | Oct 9, 2015 | Communications, Content, Latest

Typo: Abbreviation for typographical error. AKA fat-finger syndrome. Typos are not necessarily the same as spelling errors. In marketing and advertising, we often refer to a spelling error as a typo, but typos are not necessarily the same as spelling errors. The term...