Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.

Blog: 3H Hoopla

Your Brand Visual Campaign:  100% Ownable?

Your Brand Visual Campaign: 100% Ownable?

Does your current brand visual campaign undermine your brand's authenticity? Brand visuals are the cornerstone of a brand's identity. It is my stance that you cannot build a brand visual campaign utilizing stock imagery, especially when they should depict your target...

read more
A Day in the Life of a Creative in a Marketing Agency

A Day in the Life of a Creative in a Marketing Agency

Nostalgia for the Mad Man Era It's hard not to be nostalgic about what was once the 'life of a creative' in a marketing agency. We were  the epitome of cool. Dress-down Fridays? Every day was a casual masterpiece of quirky tees, ripped jeans, and comfy sneakers....

read more
Creating Brands: Good enough?

Creating Brands: Good enough?

Set the Bar High When you're in the business of creating brands the bar needs to be set high.That doesn't mean that the brand should be high end. Creating a brand from the ground up is essentially comprised of many different "conscious marketing" decisions that are...

read more
Leverage LinkedIn for Business

Leverage LinkedIn for Business

Like many social platforms, the LinkedIn social platform has evolved. It launched itself as a social platform for professionals and to a large extent it has maintained that unique edge. I would argue that LinkedIn has somewhat devolved into a professional Facebook...

read more
Brand Image Isn’t Brand Identity

Brand Image Isn’t Brand Identity

The name of the marketing game is brand awareness. If your brand (product or service) doesn't achieve a strong brand awareness among your intended audience, it'll probably end up in the proverbial big black hole in the marketplace universe. Ensuring your brand doesn't...

read more
The Evolution of Casual Fridays

The Evolution of Casual Fridays

The Evolution of Casual Fridays   Remember when Casual Fridays were the highlight of the week? It was that one day you could ditch the high heels and starched shirts for something more laid-back. For a while, the art and advertising industries led this trend. We...

read more
Retro Marketing Strategy

Retro Marketing Strategy

Back to the Future What a powerful tool Nostalgia is, especially in advertising. Connecting with your target market on an emotional level is the sweet spot we are all looking for as marketers. Creating nostalgia through advertising brings back fond memories and...

read more