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7 Quirky Questions to Ask a New Creative Hire

7 Quirky Questions to Ask a New Creative Hire

by Miriam Hara | Jul 27, 2015 | Advertising, Business Success, Communications, Latest, Management

Recently, I blogged about 7 things I absolutely need in a new hire. As those responsible for hiring, we all know the things we absolutely need in a new hire and we look for them, first in the cover letter and résumé, later in the interview and the portfolio. Closer to...
We love listicles: but do they make good ad copy?

We love listicles: but do they make good ad copy?

by Miriam Hara | Jul 22, 2015 | Advertising, Communications, Latest, Social Media

Origin of the word: List + (art)icle. Are listicles worthy of advertising? It’s a question that needs to be asked simply because they resonate so well with people and that’s what we want for our advertising messages. We want them to resonate? We want them...
7 Things I Absolutely Need in a New Creative Hire

7 Things I Absolutely Need in a New Creative Hire

by Miriam Hara | Jul 20, 2015 | Advertising, Agency, Creative, Latest, Management

To understand why I need what I need in a new hire, you have to understand the business. [inlinetweet prefix=””Do what you love.” – Steve Jobs” tweeter=”” suffix=”#NewHireWishList #SharedWisdom”]The advertising...
Advertising is Dead! Long Live Advertising!

Advertising is Dead! Long Live Advertising!

by Miriam Hara | Jul 15, 2015 | Advertising, Latest, Social Media

I hate to break the news to you, but the social media channel is media; as such, it is a channel that is increasingly necessitating the use of advertising. Advertising is alive and well … and the social media channel can be thanked for that! Advertising, or...
The future of sales is social.

The future of sales is social.

by Miriam Hara | Jul 13, 2015 | Business Success, Latest, Social Media

In an airport, recently, I came upon an out of home billboard with a prominent headline:  The future of sales will be social. I was taken aback by the statement. Hasn’t sales always been social? The very essence of sales is about the building of relationships. Any B2B...
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