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Jump… How High? The Role of the Creative Professional

Jump… How High? The Role of the Creative Professional

by Miriam Hara | Apr 3, 2012 | Advertising, Branding, Business Success, Creative

Way too often, ads are filled with too much information and lots of copy. How does that happen? Why does it happen? I can almost hear the collective grumble from all my peers saying…. “Clients!”  But I believe that laying blame at the doorstep of...
Brand Recall: Does your Ad Have “A One Track Mind”?

Brand Recall: Does your Ad Have “A One Track Mind”?

by Miriam Hara | Feb 6, 2012 | Advertising, Branding

Last week there was much talk about the Super Bowl and specifically, of the Super Bowl TV commercials, which is the reason for this post. Over the years, the Super Bowl TV advertisements have been conceptualized beautifully and superbly executed. They have made us...

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