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Running a Successful Facebook Contest: 5 Easy Tips

Running a Successful Facebook Contest: 5 Easy Tips

by Matina Singh | Feb 1, 2013 | Branding, Interactive, Latest, Social Media

It wasn’t so long ago that when  you ran a contest the only way people could enter the contest was to take the time to fill out an entry form and then whether mail it in or drop it off in a ballot box. The Internet has made things easier, but still, the consumer...
Re-branding – Top 5 Mistakes to Avoid

Re-branding – Top 5 Mistakes to Avoid

by Matina Singh | Jan 23, 2013 | Branding, Design, Latest, Marketing

So your business made it off the ground, you’re generating revenue, but you’ve hit a roadblock with your growth and revenue. Perhaps it’s too niche or misleading, or tied to a geographic location – what to do? Re-branding your company requires careful consideration...
Social Media Skills: Is Your Brand Proactive Socially

Social Media Skills: Is Your Brand Proactive Socially

by christine | Nov 22, 2012 | Branding, Business Success, Interactive, Social Media

The Social Media skills now required to maintain a good social media reputation has evolved. Most of us (businesses and brands) have our  social listening strategy in place, writing content and posting on our social media accounts. So…how is it going? Are you...
Is your Brand a “Social” Listener?

Is your Brand a “Social” Listener?

by christine | Nov 19, 2012 | Business Success, Interactive, Social Media

Great, you now have your Facebook, linkedin, Twitter, Pinterest accounts in place. Fingers on the keyboard and ready to write and hit that submit button. Stop! So now what? Well, you may want to hold off on populating all those accounts. Why, you ask? Well, did you...
A Brand Positioning Statement: It’s Your Brand’s Destiny

A Brand Positioning Statement: It’s Your Brand’s Destiny

by Christine Marr | Jul 9, 2012 | Advertising, Branding, Business Success, Creative

 What’s in a brand positioning statement? In clear terms, it defines your company’s direction… and actually acts as a compass through growth opportunities and changing market conditions. It is the critical platform for all communications. Without...
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