by Belinda Lui | Dec 6, 2013 | Advertising, Latest
I took a few courses at Seneca @ York University in Creative Advertising before pursuing a degree in Communications, and my favourite project while I was there was to create an ad for Social Responsibility. Without a pre-existing ad, my group designed copy and...
by Belinda Lui | Nov 24, 2013 | Latest, Management
In some professions, it is discouraged to get attached to your patient/client/business relationships. In Marketing and Advertising, however, I would encourage the opposite. A good client relationship management strategy is crucial to maintaining not only a healthy...
by Belinda Lui | Nov 18, 2013 | Interactive, Latest
I’ve always enjoyed analytics and learning about online behaviour; like what interests my readers and what type of content is most engaging. Analytic tools such as that provided by WordPress.org, Google Analytics, and Alexa.com are all great for understanding what...
by Miriam Hara | Oct 21, 2013 | Branding, Business Success, Latest
Where is brand awareness today? Many marketers and business executives don’t value brand awareness as much as they did a decade ago. Some say it’s a thing of the past while others insist that it’s alive and well. For those who are in the former camp,...
by Miriam Hara | Aug 21, 2013 | Business Success, Latest, Management, Social Media
The echo generation is not a new story. We’ve heard about them for years. Those born in the eighties and nineties, they’re called the echo generation because they are the demographic echo of their parents: the infamous baby boomers. We knew by their sheer...
