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Blog: Hoopla

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10 Must Do Steps to Improve Your Mobile Commerce Strategy [Infographic]

The proliferation of smartphones has brought about a new trend in consumer buying behavior called mobile commerce. According to recent research the mobile commerce trend is expected to continue to grow globally in the years to come. Business owners who have developed a viable long-term mobile commerce strategy will profit from this trend the most. Mapping out an effective strategy can be challenging if it is unclear what the target audience expects from an m-commerce service. The best way to overcome this is to talk to the the customers directly.

social media takeaways

Social Media Takeaways: Thanks Mom

My mom taught me so much, at a time when there was limited technology, no cell phones, no internet and of course no social media. The social lessons she taught me apply today and I have interpreted them as so that have become my social media takeaways. My mom passed on earlier this year and I […]

creating trust

Creating Creative: A matter of trust.

Clients who are involved in the client agency relationship do not realize that they have a direct impact on the creative their agency produces. We hear so much about agencies and their creative prowess and how ‘the creative’ talent establishes its reputation. But there’s hardly any mention of the trust factor and how that directly impacts the […]

brand trust

Social Media Brand Trust: The Pitfalls and Realities of Earning It.

Have brands achieved brand trust through their social media communities? Is the race over? It seems that we only blinked, but most of us in marketing can now say social media as a platform has been around for a considerable time. Over the last decade if not longer, brands have actively participated in the race […]

social media is

Stop Selling. Start Sharing. It’s what social media is all about.

If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as the expert. After all, you are the expert, right? As the expert, your role is to […]

Productivity

Is Your Social Media Commitment Killing Productivity?

A company without a social media presence is almost unheard of today. Consumers expect brands to be on social media. New Social Media Research Shows What People Expect from Brands. Are you prepared for the commitment? Are you making the time or do you begrudge the time spent on creating and maintaining a social media […]

Social Media Responses

Tread Carefully! Your Social Media responses are content too!

When someone comments on content in your Social Media post, your response to that comment is as important as the original content you posted. Tread carefully! Your Social Media responses are content too! Sharing expertise, providing information and responding are at the core of Social Media. Sharing expertise, providing information and responding are at the core of […]

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On Trend: Are your new ideas already passé?

Are you on trend? In the creative field, being on trend or staying ahead of the trend curve is something that needs to be constantly monitored. As designers of packaging, creators of TV ads and developers of Social Media initiatives, being on trend is a must. … being on trend really means being next to the minute or […]

product_packaging

Powerful Product Packaging: 7 tips to get it right!

Powerful product packaging. It’s not just about the product experience anymore. Today, even the packaging needs to be an experience. Powerful packaging requires more than a basic understanding of packaging fundamentals. It’s not just about being pretty and persuasive with packaging, it’s also about being practical. … powerful product packaging design can be likened to a powerful social media initiative As you may have guessed […]

Package-design

Package Design: Think of it as Social Media, on a shelf

What does your product’s package design say about your brand’s personality? It should say (almost) everything. If people haven’t seen any advertising for your product, then the first time they’re going to see it is in the store. Think of packaging as Social Media on a shelf – its role is the same: good package […]

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