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10 Must Do Steps to Improve Your Mobile Commerce Strategy [Infographic]

The proliferation of smartphones has brought about a new trend in consumer buying behavior called mobile commerce. According to recent research the mobile commerce trend is expected to continue to grow globally in the years to come. Business owners who have developed a viable long-term mobile commerce strategy will profit from this trend the most. Mapping out an effective strategy can be challenging if it is unclear what the target audience expects from an m-commerce service. The best way to overcome this is to talk to the the customers directly.

social media takeaways

Social Media Takeaways: Thanks Mom

My mom taught me so much, at a time when there was limited technology, no cell phones, no internet and of course no social media. The social lessons she taught me apply today and I have interpreted them as so that have become my social media takeaways. My mom passed on earlier this year and I […]

viral marketing

Viral Marketing: Is your content crazy contagious?

Does your marketing message or social media share need to go viral to be effective? How much momentum needs to be behind it? Viral Marketing; we see it fairly regularly — content goes “viral”. It captures people’s imagination and spreads rapidly. Sometimes it continues to spread long after it’s posted, even years after. If your […]

brand trust

Social Media Brand Trust: The Pitfalls and Realities of Earning It.

Have brands achieved brand trust through their social media communities? Is the race over? It seems that we only blinked, but most of us in marketing can now say social media as a platform has been around for a considerable time. Over the last decade if not longer, brands have actively participated in the race […]

social media is

Stop Selling. Start Sharing. It’s what social media is all about.

If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as the expert. After all, you are the expert, right? As the expert, your role is to […]

Social Media Responses

Tread Carefully! Your Social Media responses are content too!

When someone comments on content in your Social Media post, your response to that comment is as important as the original content you posted. Tread carefully! Your Social Media responses are content too! Sharing expertise, providing information and responding are at the core of Social Media. Sharing expertise, providing information and responding are at the core of […]

Package-design

Package Design: Think of it as Social Media, on a shelf

What does your product’s package design say about your brand’s personality? It should say (almost) everything. If people haven’t seen any advertising for your product, then the first time they’re going to see it is in the store. Think of packaging as Social Media on a shelf – its role is the same: good package […]

Be Relevant

Are you news or noise? Be relevant – it matters!

News is when you have something original to say. Noise is when you don’t.   Be relevant in 140 characters or less! The 140 characters or less is simply a reminder to be relevant and stay focused when creating content. Visualize yourself writing a standard Twitter tweet, which limits us to 140 characters or less: say […]

Google Logo Alphabet Soup

The new Google logo: It’s an alphabet soup of opinion

Rah-Rah, Google! Give us an ‘E’ (but make it crooked!). Gotta LOVE that crooked ‘e’ in the new Google logo. It’s so Google! Irrepressible, playful. I hear it’s annoying people. They want to straighten it. Personally, I think it’s perfect. Think about it. Leaving the ‘e’ crooked speaks volumes about Google’s personality. Not everyone agrees with me, Twitter Users Think Google Copied […]

Creating rich content

Want to create RICH CONTENT? What’s your plan?

In life, we need a plan. To create rich content, we need a plan. There’s a lot of buzz around content and content creation. For those new to content and content creation, it can get confusing. What is content? In a nutshell: content = information. Rich content = great information. I’ll give you an example of what’s meant by content (information). As an […]

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