by Tara Ford | Jun 10, 2025 | Advertising, Business Success, Marketing
Many gamers across the land celebrated last week when the Nintendo Switch 2 launched on June 5th. This marked an exciting milestone in the gaming world. From a marketing perspective, it’s important to understand the demographic of these gamers and the potential of...
by Miriam Hara | Mar 28, 2025 | Business Success, Marketing
Canada Local, buying into it is trending, imagine that! That’s one silver lining in all this chaos and craziness with our southern neighbour. Canadians are finally waking up to the power of buying Canadian. We’ve always had the resources, the talent, and the...
by Miriam Hara | Jan 14, 2025 | Branding, Marketing
Millennials: All Grown Up. While Millennials (ages 27–43) may have less wealth than previous generations (Baby boomers and Gex X), their purchasing power is strategic, values-driven, and intentional. There’s much ado about Gen Z , and in fact that generation may...
by Miriam Hara | Oct 15, 2024 | Branding, Business Success, Marketing
Is brand potential an elusive goal? How do you know, as a marketer, if the brand you’ve been entrusted with has truly achieved its full potential? It goes beyond just success or meeting KPIs like market share, sales growth, or market penetration. It’s...
by Miriam Hara | Feb 7, 2024 | Agency, Branding, Marketing, Social Media
Generation Alpha: Are you Ready? It’s hard to believe that 2024 is upon us. And guess what? We’re on the cusp of something new – the rise of Generation Alpha. This generation defined by those born as of 2010 to 2025 are gearing up to become the biggest...
