by Miriam Hara | Aug 28, 2015 | Advertising, Agency, Business Success, Communications, Content, Interactive, Latest, Management, Marketing, Social Media
In life, we need a plan. To create rich content, we need a plan. There’s a lot of buzz around content and content creation. For those new to content and content creation, it can get confusing. What is content? In a nutshell: content = information. Rich content = great...
by Kristina Parker | Mar 31, 2014 | Interactive, Latest
Designing digital properties is more important than ever for business, and no matter what industry you are working in you should make sure that you understand it and know how to work with it. This is especially true if you are designing digital products because you...
by Miriam Hara | Mar 22, 2014 | Latest, Marketing
Brand marketing, figuratively speaking, has always been about placing a “stake in the sand”. Literally, this means determining a stance composed of strategy, a slew of tactics and the commitment to stay the course. However in today’s workplace and at...
by Miriam Hara | Mar 17, 2014 | Branding, Latest
The year is 2014 and the way brand character is now defined is quite different from 5 years ago. Brand value on an emotive and creative level has always been about brand character, or as some often call it, brand persona. In days gone by, the shaping of brand...
by Hilary Smith | Feb 24, 2014 | Latest, Marketing
What comes to mind when you think of podcasting? Do you imagine a vengeful geek complaining about the newest tech gadget failing to meet his standards? Or is it a comic book nerd narrating his newest fiction novel? Thanks to the innovative design and distribution of...
