by Miriam Hara | Mar 22, 2014 | Latest, Marketing
Brand marketing, figuratively speaking, has always been about placing a “stake in the sand”. Literally, this means determining a stance composed of strategy, a slew of tactics and the commitment to stay the course. However in today’s workplace and at...
by Miriam Hara | Mar 17, 2014 | Branding, Latest
The year is 2014 and the way brand character is now defined is quite different from 5 years ago. Brand value on an emotive and creative level has always been about brand character, or as some often call it, brand persona. In days gone by, the shaping of brand...
by Hilary Smith | Feb 24, 2014 | Latest, Marketing
What comes to mind when you think of podcasting? Do you imagine a vengeful geek complaining about the newest tech gadget failing to meet his standards? Or is it a comic book nerd narrating his newest fiction novel? Thanks to the innovative design and distribution of...
by Belinda Lui | Jan 26, 2014 | Interactive, Latest
When a business embarks on a site refresh or re-design, one of the key factors to consider is whether search optimization has been implemented in the content that lives on each page. Is the website complicated and busy? Is it intuitive and easy to navigate? While...
by Lisa Wedmann | Dec 2, 2013 | Latest, Marketing
As 2013 is ending, budgeting for 2014 is well under way. In fact, for many companies budgets and the business plans for 2014 are already in place. But the piece that is often missing is the marketing plan. The marketing plan will include a list of actionable items to...