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social media takeaways

Social Media Takeaways: Thanks Mom

My mom taught me so much, at a time when there was limited technology, no cell phones, no internet and of course no social media. The social lessons she taught me apply today and I have interpreted them as so that have become my social media takeaways. My mom passed on earlier this year and I […]

brand trust

Social Media Brand Trust: The Pitfalls and Realities of Earning It.

Have brands achieved brand trust through their social media communities? Is the race over? It seems that we only blinked, but most of us in marketing can now say social media as a platform has been around for a considerable time. Over the last decade if not longer, brands have actively participated in the race […]

social media is

Stop Selling. Start Sharing. It’s what social media is all about.

If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as the expert. After all, you are the expert, right? As the expert, your role is to […]

Productivity

Is Your Social Media Commitment Killing Productivity?

A company without a social media presence is almost unheard of today. Consumers expect brands to be on social media. New Social Media Research Shows What People Expect from Brands. Are you prepared for the commitment? Are you making the time or do you begrudge the time spent on creating and maintaining a social media […]

Social Media Responses

Tread Carefully! Your Social Media responses are content too!

When someone comments on content in your Social Media post, your response to that comment is as important as the original content you posted. Tread carefully! Your Social Media responses are content too! Sharing expertise, providing information and responding are at the core of Social Media. Sharing expertise, providing information and responding are at the core of […]

Package-design

Package Design: Think of it as Social Media, on a shelf

What does your product’s package design say about your brand’s personality? It should say (almost) everything. If people haven’t seen any advertising for your product, then the first time they’re going to see it is in the store. Think of packaging as Social Media on a shelf – its role is the same: good package […]

Great Content

Great Content Creation: Good ingredients matter.

Great Content is King! Social Media is our current best friend. It allows us to talk regularly about our businesses (and ourselves) to anyone who’s interested. And there’s the rub: “anyone who’s interested.” The aim of great content creation is to get people interested! Content’s job is to engage. Content creation isn’t rocket science, but […]

Long Live Advertising

Advertising is Dead! Long Live Advertising!

I hate to break the news to you, but the social media channel is media; as such, it is a channel that is increasingly necessitating the use of advertising. Advertising is alive and well … and the social media channel can be thanked for that! Advertising, or successfully advertising, is about reach and frequency. Of […]

Brand Character Adding Layers

Brand Character: Adding layers

The year is 2014 and the way brand character is now defined is quite different from 5 years ago. Brand value on an emotive and creative level has always been about brand character, or as some often call it, brand persona. In days gone by, the shaping of brand character was hugely dependent on many […]

Online Ads Who's Watching Clicking

Online Ads: Who’s Watching? Clicking?

So we put all this effort into creating the most informative and watchable online ads in the market, but is anyone paying attention? According to the Goo Online Advertising Survey conducted in January 2014 the answer is… not really. Unless they are especially entertaining. The survey focused on 2000 U.S. households of users over 18 […]

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