by Miriam Hara | Oct 29, 2015 | Advertising, Content, Latest, Social Media
If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as the expert. After all, you...
by Miriam Hara | Oct 27, 2015 | Business Success, Communications, Latest, Management
A company without a social media presence is almost unheard of today. Consumers expect brands to be on social media. New Social Media Research Shows What People Expect from Brands. Are you prepared for the commitment? Are you making the time or do you begrudge the...
by Miriam Hara | Oct 6, 2015 | Content, Interactive, Latest, Social Media
When someone comments on content in your Social Media post, your response to that comment is as important as the original content you posted. Tread carefully! Your Social Media responses are content too! Sharing expertise, providing information and responding are at...
by Miriam Hara | Sep 14, 2015 | Branding, Design, Latest, Marketing, Social Media
What does your product’s package design say about your brand’s personality? It should say (almost) everything. If people haven’t seen any advertising for your product, then the first time they’re going to see it is in the store. Think of packaging as Social...
by Miriam Hara | Aug 18, 2015 | Advertising, Business Success, Communications, Latest, Social Media
Great Content is King! Social Media is our current best friend. It allows us to talk regularly about our businesses (and ourselves) to anyone who’s interested. And there’s the rub: “anyone who’s interested.” The aim of great content creation is to get people...