Most people know about social media and its distinct ability to help advertisers get out their messages. Unfortunately, as the rapid pace of the social media technology keeps evolving, it’s no wonder that advertisers can’t keep up on the latest and greatest… and how best to get these messages across. Keeping up with the speed of change is all consuming, but a necessity. You only have to look to Facebook and LinkedIn, and how they are constantly evolving their presentation, adding features, removing features, monetizing their applications. It is obvious that computers help get advertisers messages out to people, but when, where and how people receive this information is vital to the success of a brand and product.
The Smartphone gives advertisers the ability to operate in real-time and in niche marketing. This is key on so many levels when launching campaigns, opening a retail outlet and getting brand attention when it matters most… when consumers want or need to make the purchase. The generation of technology that is being launched today is user-friendly technology, all geared toward making the consumer aware of their entire surroundings. Consumers are given information on their favorite coffee shop, new products, like unique electronics, as well as restaurants, and nightclubs…and advertisers need and want to tap into this.
Kindles, iPads, notebooks, and other hand-held devices can display amazing graphics, and play outstanding videos that make content jump off the web and into the thoughts and minds of the consumer when they are looking for it… and therein lies the beauty of technology!
With up-to-date technology advertisers can adopt marketing – tech platforms, target multiple consumers across many technologies, being able to harness real-time data. Using various technologies one can measure growth and performance of your product.
The Internet itself is an ever-changing format for advertisers to promote their products. The downside to this is consumers can compare prices even as they shop. A store may lose a customer’s entire shopping purchase because the store does not stock a particular item. A brand may lose a consumer at any time in the buying cycle. People purchase new products and services together via technology, with their set critera whether it be a lower price, or a new feature… or colour!
Imagine for a moment that we are back in the days of MadMan, where ideas have to be written or typed. That pictures can only be created by hand, and presentations were not given by means of PowerPoint. And, the only way to get out your content was by the television, newspaper, magazines, or an insurmountable amount of flyers. Not to mention the gift we have given back to Mother-Earth by not using nearly as many paper products. Technology has made it a game changer for advertising.
Since one can use advertising in real-time, compared to how it was done in the past the targeting demographics as well as psychographic has not only become accessible but has become a science.
Technology, with the use of PVRs has allowed us to skip commercials on television, so that advertisements are obscured. Amazingly enough, a study posted in The Economist shows that the Brand name does get observed.
Hitting the key audience is paramount for launching your advertising campaign. Information gathered by using social media, researching and gauging the public reaction could be make or break a product. By using technology one can track one’s product, to see where, it was bought, how it was bought, when it was bought, and who bought it. Advertisers can go as far as understanding what made them purchase… through the use of AB testing, and multiple targeted offers.
Advertisers Beware: Technology has allowed marketing and advertising to have limitless applications. It has pushed the envelope, and it will no doubt keep pushing it with newer and newer technology… are you ready?