by Lisa Wedmann | Oct 25, 2013 | Advertising, Branding, Business Success, Communications, Latest, Marketing, PR, Social Media
As social media continues to change marketing landscape, one change I have seen is the convergence of marketing with PR. In the past, if you wanted an advertising campaign, you produced commercials, print ads and maybe some billboards. If you wanted a Public...
by Lisa Wedmann | Aug 21, 2013 | Branding, Business Success, Latest, Marketing
Big companies spend lots of money and effort to build their brands. Brands help their products stand out. Microsoft, Walmart, Volkswagen. We get it. We know what they do. But what about building a personal brand. Can building a personal brand help us to become...
by Lisa Wedmann | Aug 9, 2013 | Advertising, Branding, Creative, Latest
“Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.” – Steve Jobs I was reading about the soon to be released movie “Jobs” with Ashton Kutcher and this quote jumped out at me. So much knowledge packed into one simple...
by Lisa Wedmann | Jul 26, 2013 | Advertising, Business Success, Creative, Latest, Marketing, Objective
Quick… Pop Quiz Answer the two following questions with the first answer that jumps in your mind. Who is the most creative person you know? Who is the most objective person you know? Now think of those two people joined into one brain. Kind of like Dr. Jekyll and Mr....
by Lisa Wedmann | Jul 25, 2013 | Advertising, Business Success, Communications, Latest, Management, Problem Solving
Writing communications for business is a lot like swimming, if you don’t know the water you better stay out. How deep is the water? What’s the temperature? Jumping in cold water… brrrrrrr… jumping into hot …well, just ask a lobster. Rocks in the water?...
