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Brand Launch: In Social Media

Brand Launch: In Social Media

According to Socialnomics, 40% of Canadians were using Facebook or Twitter by 2010. By 2012, almost half of the population had joined social media sites. In 2013, it is established 2/3 of Canadians now use social media. These are facts to be considered when...
A Marketing Plan for Success!

A Marketing Plan for Success!

As 2013 is ending, budgeting for 2014 is well under way. In fact, for many companies budgets and the business plans for 2014 are already in place. But the piece that is often missing is the marketing plan. The marketing plan will include a list of actionable items to...
Cause Marketing: Why it works

Cause Marketing: Why it works

In my opinion cause marketing is the most satisfying type of marketing for any business, large or small. It’s a chance to help their favourite charity and enables businesses, ultimately, to make money. What is cause marketing? At its simplest form it’s the...