by Miriam Hara | Jan 7, 2025 | Communications, Content, Social Media
The 2024 Word(s) of the Year I don’t know if you feel the same way as I do, but there’s something oddly satisfying about seeing an entire year—its ups, downs, and collective quirks—wrapped up in a single word. But 2024? This year instead of one word...
by Miriam Hara | Dec 3, 2024 | Advertising, Business Success, Communications, Marketing
Are Greeting Cards the Next Dodo Bird? In 2024… …with our inboxes overflowing and social media delivering instant “Happy Holidays” posts, is this the year paper greeting cards join Tupperware and the dodo bird in history’s archive of nostalgia?...
by Miriam Hara | Nov 19, 2024 | Branding, Creative, Design, Marketing
Embracing Bold Moves: When and How to Rebrand a Legacy Brand’s Packaging Without Losing Heritage Legacy brands carry a rich history, often evoking nostalgia and trust among loyal consumers. However, as consumer tastes evolve, even iconic brands must refresh their...
by Miriam Hara | Oct 29, 2024 | Content, Marketing, Social Media
What is Curiographics? Curiographics refers to the segmentation of audiences based the curiousity-driven content they engage with, rather than their demographic or psychographic characteristics. This term recognizes that in the age of social media, curiousity...
by Miriam Hara | Oct 22, 2024 | Advertising, Agency, Marketing
How do you know if you’re suffering from the Agency Blues? If you’re a brand marketer you’ve lived it… you’ve loathed it. The Agency Blues symptoms. Your heart is racing. You break out in a sweat (no, it’s not because you’re...
