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B2B Social Media: It’s Viable.

B2B Social Media: It’s Viable.

by Miriam Hara | Oct 17, 2013 | Business Success, Latest, Social Media

B2B social media marketing strategies are not only viable but a must in today’s market landscape. Many B2B companies opt for traditional direct mail marketing – that’s a good strategy to have. And I don’t want to suggest for one minute that direct...
Brand Identity Value: Is it Dead?

Brand Identity Value: Is it Dead?

by Miriam Hara | Oct 15, 2013 | Branding, Business Success, Latest

A recently shared post written by a colleague about branding promise hit a nerve among marketing professionals. Brand identity value has been a growing cause of concern and debate among those who are in charge of managing and growing brands. Let me say this: Branding...
Business ebooks: The New Sales Tool?

Business ebooks: The New Sales Tool?

by Miriam Hara | Sep 13, 2013 | Business Success, Latest, Marketing, Miriamisms, Social Media

The proper definition of an ebook is: A publication consisting of text, images or both in a digital format. No longer is the publishing world restricted only to the print medium! In the business world, the launch of ebooks is a daily occurrence. They’re quick...
Website 2013: Maximizing Performance

Website 2013: Maximizing Performance

by Miriam Hara | Sep 7, 2013 | Business Success, Design, Interactive, Latest

Gone are the days when having a static website was good enough – essentially showcasing an online brochure of  a business. The introduction of flash animation and all the other bells and whistles have also run their course, (thankfully going by the wayside) now...
Blogging for Business: What you need to know

Blogging for Business: What you need to know

by Miriam Hara | Sep 3, 2013 | Business Success, Latest, Social Media

Blogging for business has exploded onto the marketing landscape. Many businesses utilize blogs to promote their services and expertise, others to engage potential and existing client base, and yet other to generate sales leads. Regardless of the objective, launching a...
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