by Miriam Hara | May 4, 2012 | Branding, Business Success
I like to think of Internal branding as mushy on the inside, solid on the outside… just like those chocolate coated marshmellow cookies! Businesses must realize that their internal brand must be a focus and it takes more than a positioning statement on t-shirts or...
by Miriam Hara | Apr 26, 2012 | Branding, Business Success
It use to be that Brand referred to product, but in today’s world, the use of brand has taken on new applications. I see a lot of reference to Personal branding and Inward branding. In fact I just recently read an interesting article on Forbes.com about Donald...
by Miriam Hara | Apr 20, 2012 | Branding, Business Success, Creative
We’ve all said it before… but I’ll say it again. Brand is so much more than a logo, than a positioning statement. These establish the brand premise and the foundation to build the brand culture. A true brand must be bold, must stand apart every...
by Miriam Hara | Apr 5, 2012 | Advertising, Branding, Business Success, Creative, Social Media
Is the way we are communicating SAFE? Has the less “physical” interaction that we are now all adopting with so much enthusiasm curtailed our ability to develop original thinking and thought provocative inventions and innovations? Has being faceless...
by Miriam Hara | Apr 3, 2012 | Advertising, Branding, Business Success, Creative
Way too often, ads are filled with too much information and lots of copy. How does that happen? Why does it happen? I can almost hear the collective grumble from all my peers saying…. “Clients!” But I believe that laying blame at the doorstep of...
