by Miriam Hara | Mar 14, 2012 | Advertising, Branding, Business Success, Creative
In today’s social market landscape never has the consumer adage of “What’s it in for me?” been more key in all communications. Today, Brand must be upfront, in the consumer’s line of vision, without selling. Brand must engage with...
by Miriam Hara | Feb 24, 2012 | Advertising, Business Success
Advertising agencies are marketing industry specialists. Being a marketing specialist, they can easily learn and understand the industry which they have to “communicate” and in today’s environment, engage in. Advertising is about marketing. Marketing...
by Miriam Hara | Feb 6, 2012 | Advertising, Branding
Last week there was much talk about the Super Bowl and specifically, of the Super Bowl TV commercials, which is the reason for this post. Over the years, the Super Bowl TV advertisements have been conceptualized beautifully and superbly executed. They have made us...
by Miriam Hara | Jan 30, 2012 | Advertising, Branding, Business Success
One of my favourite marketing statements: Having a product and not advertising it… is like well… it’s like winking in the dark. You know you’re doing it… but no one else does! Advertising your product delivers awareness and the fact...
by Miriam Hara | Jan 25, 2012 | Business Success
January has come…and almost gone, and with it, all the heartfelt declaration of personal and business resolutions. I totally understand personal resolutions, it’s the onslaught of “business resolutions” and more specifically brand resolutions...
