Five years ago social media was 3% of our total media spend. Today it’s more than 20% and growing fast. ~ Muhtar Kent (Chairman and Chief Executive Officer (CEO) of the Coca-Cola Company)
Kudos to Coca-Cola‘s ability to integrate the new while keeping their heritage and brand positioning. Here are just a couple of examples of how Coca-Cola is harnessing social media to it’s advantage The Coca-Cola campaign titled “The happiness machine” was a video short, never intended to be aired on traditional broadcast media. It was created over a year ago utilizing the virility of social networks such as YouTube to convey its message of communal caring and assistance for one another. The strength and appeal of the videos are on the impromptu reaction to the people being filmed and by judging by the number of views of the videos, resonates with their consumer base. Coca-Cola again reinforces it’s basic positioning: It’s the real thing! Consumers want to be engaged by the brands they choose and Coca-Cola has demonstrated that real reactions rather then staged, appeal to the social media audience.
This video has been viewed 4,069,045 times since January of last year and has been liked 13,368 likes on YouTube.
Another example is the campaign that was followed by the “The Coca-Cola Happiness Truck” video which resulted in an international overall good feeling.
This video has been viewed 1,136,192 times since February this year and has been liked 3,159 likes on YouTube.
Steve Jobs passed Wednesday October 5, 2011 and around the world people have written and spoken of the contributions that he has made to our world. If there ever was a person that demonstrated what drive, vision, creativity and above all passion can lead to… it definitely was Steve Jobs. We watched as he changed our world, and continued to do so, even as he was faced with his own mortality. President Obama released this statement regarding the passing of Steve Jobs. Bill Gates, Microsoft’s Co-founder and technology competitor to Steve Jobs wrote what an insane honour… and talks about their 30 year relationship. Across the world sentiments chime in from all types of people. Russian President Dmitry Medvedev stated “People like Steve Jobs change our world.”
As a creative person, I have professionally grown up with the MAC and by default, followed Steve Jobs and MAC ‘s innovation. Steve Jobs initially changed the landscape of my professional world… and in the last few years, I have watched him changed the landscape of our everyday lives. His legacy has changed the course of human communications and interactions. Few people leave behind such a profound mark on humanity so, in the true measure of a life, I say, well done Steve Jobs. Bravo!
A healthy company is one that has an agency assist in the day to day success – monitor the vitals, keep a finger on the pulse and regular vision checks
