Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Advertising is Dead! Long Live Advertising!
I hate to break the news to you, but the social media channel is media; as such, it is a channel that is increasingly necessitating the use of advertising. Advertising is alive and well … and the social media channel can be thanked for that! Advertising, or...
The future of sales is social.
In an airport, recently, I came upon an out of home billboard with a prominent headline: The future of sales will be social. I was taken aback by the statement. Hasn’t sales always been social? The very essence of sales is about the building of relationships. Any B2B...
One hat or many hats? Encouraging team building.
Earlier this week, I focused on you being the multi-tasking maestro as the business or team leader. It’s equally important to encourage your team members to multi-task. I’ll repeat my definition of multi-tasking. I’m not talking about one person being asked to wear...
Professional Legacy. It’s important.
The decisions we make today for the brands we manage, the businesses we start, or the professional industry bodies we are responsible for are important. Whether you're a brand, business or industry association,[inlinetweet prefix="" tweeter=""...
Multitasking maestro? It’s dangerous NOT to be!
At least in the creative world and in the advertising business, multitasking is key, especially for small businesses. Multitasking breeds an inclusive culture and by extension, it builds a team. Multitasking demands sharing information, a crucial aspect in any...
Oh Canada – It’s cool to be Canadian!
As we approach the end of the week when we celebrated Canada's 148th birthday, as a British ex-pat, it's warming to me to witness the unashamed, and well-justified patriotism of the Canadian people. Their clear sense of pride in being Canadian does not manifest itself...
“Call me Caitlyn”: But am I a brand?
I was reading the Vanity Fair Article: “Call Me Caitlyn.” This isn’t a blog about how I feel about the issue of transgender, or a personal critique on Caitlyn. I read the article because I was interested in reading about such an incredible personal transformation....
Celebrity Endorsements: Good creative or a cash cow?
It depends. If the celebrity fits the brand and the spot acts as a springboard to elevate and personify the brand, then it’s good creative. Last year, Matthew McConaughey was in the driver’s seat for the new Lincoln Motor’s (luxury division of Ford Motor Company) MKC....
Too much “star light”: When brands burn out.
When is too much, too much? Have we reached the over exposure point? Nowadays we get “news” (perhaps a better word is “info” since whether it’s all “news” is often debatable) from so many different sources. We see the same celebrity on TV, on magazine covers, on...
Catalog copywriting: boot camp to kick your wordy butt!
25+ years ago, copywriting jobs were few and far between. Most people had no clue what a copywriter did. Things have changed. With SEO, Social Media, tweeting and blogging, the opportunities for a career in copywriting have exploded. Mad Men made it sexy. Today, it’s...