Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Social Media Culture: Don’t get outed.
Social media is not a single act ... or a monologue. In order to achieve greatness (isn't that what we're all after!), a social media marketing strategy must embrace an internal social media culture. The use of social media must, and I repeat, must, be...
Business Writing: Is it enough?
As a skill, business writing isn't new. Written expression has always been valued as a means of communication between departments within organizations. Few businesses can do without a key business writer. Many feel a new dawn has arrived for business writing, making...
‘Over the hill’ for social media? I don’t think so.
“The advertising world is a young person's game.” We have all heard this statement before – but is it accurate? Social media, although not in itself 'advertising' has carved out its place within branding in an effort to establish brand relevancy. Similar to any other...
The Marketing Function: Jack of all trades?
With the internet and social media opening up a new marketing dynamic, marketing function as it was is no longer valid – or is it? The business environment and the marketing function are continually evolving. What are the fundamental skills required of a marketing...
Social Networking: Walk the talk!
Social media is here to stay. It's a fact of life. Gone are the naysayers that insisted that it was a passing fad. Social networking is now the new business network and it's thriving! Consider this: Facebook represents one of the biggest social networks connecting...
Social Media Engagement: Takeaways from Mom
In a world of anonymity, courtesy of all the social media channels we have, it's increasingly easier to develop a ‘sub-persona’ (digital persona) of the real ‘you’. Social media engagement has given everyone a voice for their opinions – the good, the bad and the ugly!...
The Digital Revolution: All that glitters is not gold
Led Zeppelin had it right – ‘All that glitters is not gold’. More profound words were never spoken. The digital revolution has occurred over the last three decades. Since then, businesses and brands have rushed in (some more than others), to jump on the band wagon and...
Corporate Entrepreneurship: Has the time come?
Corporate entrepreneurship is a philosophy whose time has come. In an age where speed is of the essence, the road to business success includes the ability to move quickly and accurately. In the universe of business, entrepreneurs as a segment have responded to that...
Earned Media: What it takes to earn it
Earned media isn't new. It's been around for a very long time, under the umbrella of PR. As with everything in marketing and communications, technology has widened the spectrum for PR to include much more than traditional, editorialized media. When it comes to earned...
Creative Concepts: What makes them magical?
What makes branded creative concepts magical? In a recent LinkedIn discussion, someone commented that the reason why creative agencies were no longer relevant was because computer software (InDesign, Photoshop, Illustrator) had replaced what was once reserved for...