Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
7 Quirky Questions to Ask a New Creative Hire
Recently, I blogged about 7 things I absolutely need in a new hire. As those responsible for hiring, we all know the things we absolutely need in a new hire and we look for them, first in the cover letter and résumé, later in the interview and the portfolio. Closer to...
Is ALL publicity GOOD publicity?
Publicity is all around us; now more than ever. Our eyes and ears are constantly fed information from all angles - we love it - we hate it - we crave it! We create new channels, we seek out more information, more detail - we want to know EVERYTHING about the...
We love listicles: but do they make good ad copy?
Origin of the word: List + (art)icle. Are listicles worthy of advertising? It's a question that needs to be asked simply because they resonate so well with people and that's what we want for our advertising messages. We want them to resonate? We want them to promote...
7 Things I Absolutely Need in a New Creative Hire
To understand why I need what I need in a new hire, you have to understand the business. [inlinetweet prefix=""Do what you love." - Steve Jobs" tweeter="" suffix="#NewHireWishList #SharedWisdom"]The advertising business isn’t just a job, it’s a way of...
Forced to lay off employees? Do it with love!
Your company’s struggling financially and you’re going to have to lay off staff. How you do it is important. In Canada, there are labour laws (Canada Labour Code) that employers must follow during a layoff. This blog isn’t about laws, it’s about love. In most layoffs,...
Advertising is Dead! Long Live Advertising!
I hate to break the news to you, but the social media channel is media; as such, it is a channel that is increasingly necessitating the use of advertising. Advertising is alive and well … and the social media channel can be thanked for that! Advertising, or...
The future of sales is social.
In an airport, recently, I came upon an out of home billboard with a prominent headline: The future of sales will be social. I was taken aback by the statement. Hasn’t sales always been social? The very essence of sales is about the building of relationships. Any B2B...
One hat or many hats? Encouraging team building.
Earlier this week, I focused on you being the multi-tasking maestro as the business or team leader. It’s equally important to encourage your team members to multi-task. I’ll repeat my definition of multi-tasking. I’m not talking about one person being asked to wear...
Professional Legacy. It’s important.
The decisions we make today for the brands we manage, the businesses we start, or the professional industry bodies we are responsible for are important. Whether you're a brand, business or industry association,[inlinetweet prefix="" tweeter=""...
Multitasking maestro? It’s dangerous NOT to be!
At least in the creative world and in the advertising business, multitasking is key, especially for small businesses. Multitasking breeds an inclusive culture and by extension, it builds a team. Multitasking demands sharing information, a crucial aspect in any...