Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
My Entrepreneurial Journey: Finding My “What” And Owning It
Every business has a story. Which means that every entrepreneur has their story. This six-part series is mine. In these blogs, I’ll walk through what matters most; from the big “why” to the daily decisions, and how it all comes together to create a brand with staying...
Asking When? is Always Timely
In our recent bi-monthly LinkedIn newsletter we received quite a lot of interest and comments. In that newsletter, we emphasized the importance in marketing and branding of asking the question Why?. That got me thinking about a few other key questions… like When? You...
Asking What If?: What’s the big deal?
The importance of asking What If? What if? It's a small question, but one that has shaped some of the most memorable brand moments in recent history. It opens the door to creative freedom, to alternate outcomes, to ideas that move a message beyond expectation. Not...
Why Asking ‘Why Not?’ Is Important
The Importance of Asking Why Not? In our recent bi-monthly LinkedIn newsletter we received a lot of interest and feedback. In that newsletter, we emphasized the importance in marketing and branding of asking the question Why? That got me thinking about a few other key...
The Quiet Power of Brand Confidence
I know that some of you may feel that brand confidence isn't a real goal. However, I constantly say that brand is a living organism. As such, it must evolve and earn it's attributes just like any living organism. Brand confidence is not loud. You will not find it in a...
Game On! Hit your audience where they are most engaged.
Many gamers across the land celebrated last week when the Nintendo Switch 2 launched on June 5th. This marked an exciting milestone in the gaming world. From a marketing perspective, it’s important to understand the demographic of these gamers and the potential of...
AI Doesn’t Drive the Story. You Do.
A single image has the power to invite, provoke, reassure, even challenge. The beauty of storytelling isn't always told. Sometimes, and I would like to believe, often, it’s felt. Today, with the emergence of AI, the art of storytelling seems to be on a clock. AI...
Halfway In. Still All In.
With 2025 in full swing, we’re taking a moment to catch our breath and revisit some ideas that still have momentum. At 3H, we believe good thinking doesn't expire. The articles we've shared over the past few years continue to reflect the conversations we're having...
Design Strategy. It Matters
Defining Design Strategy After over 36 years at the helm of 3H Communications, there are certain truths in our profession that have endured the test of time. Creative concepts aren't pretty pictures... and design isn’t decoration. When design lacks intention, it will...
Design Blogs For Designing Tomorrow
The evolving world of design needs to be reflected upon. With the entry of AI generative designs, there is much more change that take place in the design industry. Regardless of how design is created, the subtle nuances and the trend setting demands from a new and...