Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Blogging for Business: What you need to know
Blogging for business has exploded onto the marketing landscape. Many businesses utilize blogs to promote their services and expertise, others to engage potential and existing client base, and yet other to generate sales leads. Regardless of the objective, launching a...
Trending on trend without being current
It’s difficult to stay on trend today. Within minutes of an event it’s viral. Next week it’s old news. And it’s not hard to predict. I can safely predict today that by the time you read this blog Miley Cyrus and Robin Thicke will be replaced by another event that’s...
Marketing: How Subjective Is It?
The real question is "should marketing be subjective?" Through years of creating concepts and designs, I have realized when you ask someone their opinion they will give it to you... whether they are qualified or not. Most people either like something or don’t. It...
Echo Generation: Changing the Time of Business
The echo generation is not a new story. We've heard about them for years. Those born in the eighties and nineties, they're called the echo generation because they are the demographic echo of their parents: the infamous baby boomers. We knew by their sheer volume the...
Should you Create a Personal Brand?
Big companies spend lots of money and effort to build their brands. Brands help their products stand out. Microsoft, Walmart, Volkswagen. We get it. We know what they do. But what about building a personal brand. Can building a personal brand help us to become...
How to Leverage From Facebook Marketing
Most Facebook marketers quickly realize that things aren't as easy as some of these web articles make them seem. There is a lot of nuance to every different type of engagement method. So when you read about leveraging something in your favor, you need more than the...
Cut Words: The Secret to Business Communication
The Editor says "Cut" and in many cases rightly so. In advertising, professional writers must develop copy based on the media they write for. But you don't have to be a copywriter to write strong copy in the day to day business arena. In verbal communication some...
Brand Building: A Page from Steve Jobs’ Life Lessons
"Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.” – Steve Jobs I was reading about the soon to be released movie “Jobs” with Ashton Kutcher and this quote jumped out at me. So much knowledge packed into one simple sentence....
Corporate Marketing: Is It Becoming Entrepreneurial?
In today's corporate environment the vertical integration of all marketing facets is fast becoming the norm. The adage of "wearing many hats" that was once synonymous only with entrepreneurship, is no longer. Corporate marketing is increasingly becoming, in their own...
Social Media: It’s High Maintenance
At the risk of stating the obvious, social Media is social. It's social and because it needs to be interactive it's high maintenance. It's a new way of networking....for brands and businesses. As such, there should be a considerable amount of investment earmarked...