Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
The Cost of Social Media: Defining Success
Social Media is a wonderful thing… or it can be! It allows for a brand to engage directly with their customers, one on one… in real-time. It has an incredible and indefinable reach potential. With so much going for it, why is it so hard for Corporations to jump on...
Web 2.0: Think Twice. Tweet Once.
Web 2.0 takes the concept of Web one step further and makes the platform a network. Instead of just passively absorbing information, users actively create the information and engage with one another. Chances are you are already into Web 2.0…but just don’t know it....
10 Tips on How to Improve Your Search Engine Rankings
Improving your Search Engine rankings is key for your business to be found. Search Engine Optimization (SEO) refers to the process of getting free traffic from search engines. Major search engines such as Google and Yahoo have search results where contents on web...
A Brand Positioning Statement: It’s Your Brand’s Destiny
What's in a brand positioning statement? In clear terms, it defines your company's direction... and actually acts as a compass through growth opportunities and changing market conditions. It is the critical platform for all communications. Without direction or focus,...
The Brand/Follower Relationship: It’s About Heart
The Brand Follower Relationship is the modern day Love Story. Social media has enabled the breakdown of walls between brands and consumers, so a true relationship can develop packed with emotion, trust and love. No longer can Brands push out their one-way...
Brand Voice: How to Create It. Build It. Maintain It.
Brand, like fine wine, is described as having character, essence, personality or persona. Well there's a new adjective in Marketing Vocabulary in terms of describing a Brand. It's called Brand Voice. With the explosion of Social Media, Engagement Brand not only has to...
All Hail the Humble Typeface!
If an image is worth 1000 words, combine that image with text and the actual meaning behind the image becomes clearer. The variable of 1000 different words is reduced to only those that are necessary. This is not to say an image cannot speak on its own – many talented...
We’re going to brainstorm. Bring out the popcorn!
Creativity is not a gift possessed by few. I can just hear the combined outcry from all CPs (Creative Professionals)! According to Jonah Lehrer, in his book "How Creativity Works", creativity is a thought process that we all can learn. I tend to agree with Lehrer . I...
Brand CPR: Breathing New Life Into Your Brand
Change is inevitable and as your business changes, so will your brand. With a lot of hard work and dedication to your brand, your customers might come to recognize you, your colours and your voice as much as your products or services. Depending on where your business...
Choosing the Right Content Management System for Your Business
Is choosing the right tool to create your website a challenge? Depending on your needs and objectives, you could consider a CMS (Content Management System) as it allows you to create, control and manage the content of your web site without any programming knowledge....