Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Optimize Images With SEO: Here’s How!
Can images increase your content marketing results? Retain reader attention? Improve brand loyalty? Can they even help achieve better search engine ranking? Let's look at Instagram. Instagram is a free photo sharing program that allows users to quickly edit and share...
Click Here if You Like Facebook Ads: A Guide to Effective Facebook Advertising
It’s happened to all of us. We’ve been on Facebook posting something on a friend’s wall about a specific interest, like tennis, and the next thing you know Facebook is showing you an ad about tennis rackets. That’s the power of Facebook ads – it lets brands engage and...
Internal Branding: Chocolate Covered Marshmallow Cookie
I like to think of Internal branding as mushy on the inside, solid on the outside… just like those chocolate coated marshmellow cookies! Businesses must realize that their internal brand must be a focus and it takes more than a positioning statement on t-shirts or...
A Holistic Approach to Web Site Performance: 7 Ways to Ohmmm
In today's market environment we want information instantly and that goes hand in hand with web site performance. We increasingly have a shorter attention span and more and more the concept of brand loyalty is taking on a broader definition than, say, a decade ago....
It’s a Pantone Playground
Pantone. What a beautiful word. It just rolls off the tongue. As any designer knows, Pantone provides a collection of numbered spot colours that cannot be reproduced in CMYK. It is device independent, thus ensuring solid, accurate colour reproduction every time....
It’s all About You: 3-steps to Your Personal Brand
It use to be that Brand referred to product, but in today's world, the use of brand has taken on new applications. I see a lot of reference to Personal branding and Inward branding. In fact I just recently read an interesting article on Forbes.com about Donald Trump,...
This Spring, it’s Time for you to BranchOut on Facebook!
Just in time for spring, something new is in the air and it's time for you and your business to BranchOut! When my colleague Sal mentioned that he had been invited to join BranchOut, I wasn't familiar with what it was. Was it a Facebook app? Was it a new network?...
Brand Building: How to Maximize Brand ROI
We've all said it before... but I'll say it again. Brand is so much more than a logo, than a positioning statement. These establish the brand premise and the foundation to build the brand culture. A true brand must be bold, must stand apart every time it speaks to...
The Right Brained Conundrum
Psychology has always strived to create measures for how to categorize one’s aptitude and behaviour based on brain function. “What’s your IQ? What’s your EQ? What do you see in this ink blot?” There are innumerable tests designed to determine how we as people think...
Once Upon a Timeline: Social Media Storytelling
There’s no doubt that social media has changed the marketing landscape significantly within the last few years. There’s always something new; a new social networking site this year, a new app tomorrow, a new feature next week, a new enhancement next month…social media...