Variety isn't the spice of life, it’s the raison d'etre  

About social media: Just because you can doesn't mean you should  

A strategy sets a clear path to the objective.  

Realize that there is a difference between objective and strategy.  

Measure the positive and negative action.  

Dare to be surprised: Use research

The ability to garner trust is invaluable.

Just because you own a digital camera, doesn't make you a photographer

Communicate & Control : blogging is essential

Building brand: Keep working it. Different and the same.