Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Hot or cold? Take the temperature of your ad headline
The big ‘headline’ first made front page news during the 19th century newspaper wars when papers everywhere were fighting for readers’ attention. You’ve seen it in old movies — the kid on the street corner hawking the newspaper by yelling out the day’s headline! We’re...
Creative Respect: I wish I had thought of that
Peer to peer recognition is the most flattering of flattery. There is no greater compliment than those uttered by peers. Being creative is not owned. Although not all people will agree with this, I believe it's a talent that is given to each an everyone of us,...
Don’t waste my time! It’s a question of adding value
Time is of the essence! More than any other decade, business is running at the speed of light, which makes the efficient use of time ultimately the most important element to control. When I first entered the advertising business, the industry was notoriously known for...
Marcelle Hara (MOM) – 1931 to 2015
It is with heavy heart that we announce the passing of our concierge and MOM of the Hara clan: David, Salvator and Miriam. Marcelle Hara was an integral part of the 3H team, greeting all those who walked through our doors with her distinctive smile. Whether it was...
Addicted to making lists? Don’t forget to celebrate!
Addicted to making lists? You're not alone. We all (well, most of us) love lists. We don’t just make them because we’re busy, or because our memory’s occasionally letting us down. We’ve been ‘listing’ from the beginning. As kids it was: “Who’s coming to my birthday...
7 Quirky Questions to Ask a New Creative Hire
Recently, I blogged about 7 things I absolutely need in a new hire. As those responsible for hiring, we all know the things we absolutely need in a new hire and we look for them, first in the cover letter and résumé, later in the interview and the portfolio. Closer to...
Is ALL publicity GOOD publicity?
Publicity is all around us; now more than ever. Our eyes and ears are constantly fed information from all angles - we love it - we hate it - we crave it! We create new channels, we seek out more information, more detail - we want to know EVERYTHING about the...
We love listicles: but do they make good ad copy?
Origin of the word: List + (art)icle. Are listicles worthy of advertising? It's a question that needs to be asked simply because they resonate so well with people and that's what we want for our advertising messages. We want them to resonate? We want them to promote...
7 Things I Absolutely Need in a New Creative Hire
To understand why I need what I need in a new hire, you have to understand the business. [inlinetweet prefix=""Do what you love." - Steve Jobs" tweeter="" suffix="#NewHireWishList #SharedWisdom"]The advertising business isn’t just a job, it’s a way of...
Forced to lay off employees? Do it with love!
Your company’s struggling financially and you’re going to have to lay off staff. How you do it is important. In Canada, there are labour laws (Canada Labour Code) that employers must follow during a layoff. This blog isn’t about laws, it’s about love. In most layoffs,...