by Lisa Wedmann | Jul 25, 2013 | Advertising, Business Success, Communications, Latest, Management, Problem Solving
Writing communications for business is a lot like swimming, if you don’t know the water you better stay out. How deep is the water? What’s the temperature? Jumping in cold water… brrrrrrr… jumping into hot …well, just ask a lobster. Rocks in the water?...
by Miriam Hara | Jul 24, 2013 | Advertising, Branding, Latest, Marketing
Sales makes money and marketing spends money. It’s usually said in a snotty way and the person saying it usually acts all superior as if they have the secret to life and anyone who doesn’t understand is low, low down on the food chain. Say what you will, those of us...
by Justin James | Jul 22, 2013 | Advertising, Creative, Events, Latest, Marketing
You’ve likely heard the term “Emotional Appeal” before. Chances are that a marketing teacher, co-worker, or boss has said that Emotional Appeal can be an effective technique to build a connection with your audience and make them interested in your product. And, well…...
by Lisa Wedmann | Jul 16, 2013 | Advertising, Business Success, Latest, Management, Uncategorized
He was a big man and he smoked a big cigar. He was standing beside his desk, with his back to me, smoking a cigar and looking out the window at the city skyline. His presence dominated the room. That’s how I first saw him. That’s how I remember him. Big and in...
by Justin James | Jul 15, 2013 | Advertising, Business Success, Creative, Interactive, Latest, Social Media
In my past blog posts, I stated the reasons why companies should rethink making their YouTube commercial stream before popular videos can be viewed. I believe that video marketing can be a very effective tool. However, like other social media, it can also backfire...
by Justin James | Jul 12, 2013 | Advertising, Business Success, Interactive, Latest, Social Media
If you read my last blog, you would know that I am not a fan of video ads on YouTube. Not only are they irksome to the viewer, but they may actually hurt the company’s reputation and cause ill will. Luckily, Google ads allow advertisers to reach their audience through...
