by Miriam Hara | Aug 1, 2013 | Advertising, Branding, Latest, Marketing
During the course of my marketing career, I have seen many brands change their marketing strategy, marketing direction and marketing definition on an annual basis or even worse, more often than that! For those of us who have professed the art of marketing, it becomes...
by Miriam Hara | Jul 24, 2013 | Advertising, Branding, Latest, Marketing
Sales makes money and marketing spends money. It’s usually said in a snotty way and the person saying it usually acts all superior as if they have the secret to life and anyone who doesn’t understand is low, low down on the food chain. Say what you will, those of us...
by Miriam Hara | Jul 15, 2013 | Branding, Business Success, Latest
Brand naming…why it’s important. More to the point, what is required for a brand to become like the much covet name brands like Coca Cola, Nike and Apple? It seems that brand names explode in the market…and yet, most take years until they become...
by Lisa Wedmann | Jul 8, 2013 | Administration, Advertising, Branding, Business Success, Latest, Management
Today I am sitting at my desk staring at my inbox full of emails. There are 30 emails waiting for me to open. I know each one of them is important and each one requires an answer. I have a meeting in 15 minutes. I don’t want to be late but there may be something...
by Miriam Hara | Jun 25, 2013 | Branding, Business Success, Latest
It’s hard to separate personal persona from your brand persona. If you are in charge of marketing for a brand or business you are probably passionate about what you do and how you do it. Being in charge of a brand and its performance can be intoxicating....
by Miriam Hara | Jun 21, 2013 | Advertising, Branding, Business Success, Creative, Latest
Attention all Marketing and Brand Managers: We know our marketing and we know our brand. More importantly, we know who our target buyer, audience and groups are. That’s important and is what makes for great creative. But there’s a catch – we suffer from...
