by Miriam Hara | Mar 3, 2015 | Advertising, Business Success, Latest, Marketing
In today’s business environment it is increasingly difficult to carve out an edge. So it’s understandable that when something works, one might continue to do it on an annual basis – and that’s a marketing pitfall prevalent in many businesses. Marketing complacency is...
by Miriam Hara | Feb 18, 2015 | Business Success, Latest, Marketing
If you’re the owner of a business that is 5 years or older, you are obviously doing many things right. It takes real know-how to keep a business sustainable. Good for you – no, great for you! Many businesses never make it past the 5-year mark. So how do you...
by Miriam Hara | Feb 13, 2015 | Branding, Business Success, Communications, Latest, Marketing
The most common marketing pitfall that brand keepers make that I have come across is “talking to themselves”. I am not eluding that I have never fallen into that marketing pitfall myself. However, I believe after years of training against “talking to myself”, the...
by Miriam Hara | Feb 9, 2015 | Branding, Business Success, Latest, Marketing
What type of marketer are you really? Are you a brand maker or a brand keeper? Is there a difference? Before going any further, I would like to point out that there is no shame in being one or the other – Brand and business need both. In the era of personal branding,...
by Miriam Hara | Nov 30, 2014 | Latest, Marketing, Social Media
Your business or brand has been an early adopter or late adopter on social media… good for you! It goes without saying that today social media is and should be part of any marketing and sales strategy mix and rightly so. Along with its popularity, from a...
by Miriam Hara | Nov 7, 2014 | Branding, Latest, Marketing
Believable brands, do they exist? If so what makes them believable? At one time or another we’ve all loved specific brands. Brands that ingrain themselves in the hearts and minds of consumers’. Brands that evoke an emotional reaction from consumers on a...
