by Lisa Wedmann | Dec 19, 2013 | Latest, Social Media
According to Socialnomics, 40% of Canadians were using Facebook or Twitter by 2010. By 2012, almost half of the population had joined social media sites. In 2013, it is established 2/3 of Canadians now use social media. These are facts to be considered when...
by Miriam Hara | Dec 16, 2013 | Advertising, Latest
It really goes without saying that star power builds awareness. However, utilizing celebrities as part of a brand’s advertising campaign can be a double-edged sword. The more obvious reason is that stars themselves, especially in today’s landscape, are...
by Belinda Lui | Dec 16, 2013 | Business Success, Latest
Productivity means making active steps towards accomplishing something — not thinking about what we have to accomplish. What are we “putting down” when we “put it down on paper”: a current of thought, a torrent of emotions, the first...
by Miriam Hara | Dec 15, 2013 | Interactive, Latest
Over the last 4 years, at Christmas time, retail gurus have been stating that online retail shopping has been increasing exponentially. The fact is, we all do it. At the speed of life and the demands of maintaining that speed, what’s easy and quick is what we...
by Belinda Lui | Dec 13, 2013 | Latest, Marketing
In today’s society of instant gratification, people have short attention spans: They want the news in 140-character snippets, they want to shop with the click of a button — and they want infinite information accessible at their fingertips via smartphones and...
