Whether you are tasked to come up with ideas for a corporate creative campaign using a team of people, or you are just trying to generate ideas for yourself, the process of “brainstorming” is virtually the same. It doesn’t have to be an intimidating process and...
In today’s social market landscape never has the consumer adage of “What’s it in for me?” been more key in all communications. Today, Brand must be upfront, in the consumer’s line of vision, without selling. Brand must engage with...
Sitting in on a production meeting at 3H and listening to how the team is trying to come up with an innovative idea for a new project caused me to recall a video I had watched in my Design Thinking class. The video was titled “The Deep Dive” and was about the...
