by cassie | Aug 2, 2012 | Advertising, Branding, Creative, Events
With all the hype around the Olympics and some big name sponsors promoting the games, it’s almost impossible to turn on the television or look in a magazine and not see an ad that in some way incorporates sports. However brands don’t need to wait for a big sporting...
by Madi Secareanu | Jul 26, 2012 | Advertising, Branding, Business Success, Events, Social Media
It’s nothing new. Throughout the history of the Olympics, the Olympic brand has been heavily guarded and its use tightly controlled. As have been the Olympic sponsors. But in the age of social media, has it become more difficult for the Olympic brand and the Olympic...
by cassie | Jul 24, 2012 | Advertising, Branding, Business Success, Creative
It’s all around us. Stars, personalities and with the Olympics around the corner, athletes, persuading us to buy into a brand. This isn’t anything new. In the world of social media and twitter, celebrity influence is becoming stronger,marketers are able to quantify...
by cassie | Jul 18, 2012 | Advertising, Branding, Business Success, Interactive, Social Media
Social Media is a wonderful thing… or it can be! It allows for a brand to engage directly with their customers, one on one… in real-time. It has an incredible and indefinable reach potential. With so much going for it, why is it so hard for Corporations to jump on...
by Christine Marr | Jul 9, 2012 | Advertising, Branding, Business Success, Creative
What’s in a brand positioning statement? In clear terms, it defines your company’s direction… and actually acts as a compass through growth opportunities and changing market conditions. It is the critical platform for all communications. Without...
