Although traditional marketing and advertising campaigns are still effective, many programs and companies are now relying on digital marketing tools and approaches to implement their marketing strategies. In the vast digital realm, it can sometimes be difficult to...
There was a time, in the world of advertising and marketing that when it came to B2B marketing, the strategies were quite different from B2C marketing techniques. However there’s a shift that is occurring in the marketing world and it is all because of the...
It’s nothing new. Throughout the history of the Olympics, the Olympic brand has been heavily guarded and its use tightly controlled. As have been the Olympic sponsors. But in the age of social media, has it become more difficult for the Olympic brand and the Olympic...
How to Better Leverage Twitter for Business: Some brands select one social media outlet for their campaigns and do it well. For the most part that outlet is Facebook . Yes, it is a very effective tool for reaching consumers and running campaigns, but let’s not forget...
The Brand Follower Relationship is the modern day Love Story. Social media has enabled the breakdown of walls between brands and consumers, so a true relationship can develop packed with emotion, trust and love. No longer can Brands push out their one-way...
