by Saara Jafari | Aug 30, 2012 | Business Success
The Dilemma Many small to mid-sized businesses are often caught in a “To Market Research or Not To Market Research” dilemma and by Market Research, I mean traditional market research methods like focus groups, survey polls, etc. So why is there this dilemma? To nail...
by cassie | Aug 24, 2012 | Advertising, Branding, Business Success, Interactive, Social Media
Every marketing campaign starts off with two things: a brand and a target audience. Determining a target audience used to be fairly simple; marketers looked at demographics and psychographics and determined which groups would be most responsive to the brand. Who: is...
by cassie | Aug 8, 2012 | Advertising, Branding, Business Success, Creative, Events, Social Media
The internet and social media have created a venue for open marketing. It’s called the Blog. No longer are “readers” designated to print alone. Reading is now accessible to anyone that has connection to the web. Social Media has enabled more people to read up...
by cassie | Aug 2, 2012 | Advertising, Branding, Creative, Events
With all the hype around the Olympics and some big name sponsors promoting the games, it’s almost impossible to turn on the television or look in a magazine and not see an ad that in some way incorporates sports. However brands don’t need to wait for a big sporting...
by cassie | Jul 27, 2012 | Advertising, Branding, Business Success, Creative, Events
The 2012 Olympics have officially started, but for months we have seen advertisements from Olympic sponsors. The most coveted position for an Olympic sponsor is to be part of The Olympic Partner programme (TOP). Being part of the TOP programme gives sponsors exclusive...
