by Miriam Hara | Mar 17, 2014 | Branding, Latest
The year is 2014 and the way brand character is now defined is quite different from 5 years ago. Brand value on an emotive and creative level has always been about brand character, or as some often call it, brand persona. In days gone by, the shaping of brand...
by Felicitas Ritter | Feb 26, 2014 | Agency, Latest
Are you a believer in the necessity of a true blue in-house corporate marketing team, or do you prefer working with easy-going agency types? How different do you think is the kind of creative developed by the people who sit closest to the source, versus those looking...
by Hilary Smith | Feb 24, 2014 | Latest, Marketing
What comes to mind when you think of podcasting? Do you imagine a vengeful geek complaining about the newest tech gadget failing to meet his standards? Or is it a comic book nerd narrating his newest fiction novel? Thanks to the innovative design and distribution of...
by Felicitas Ritter | Feb 19, 2014 | Advertising, Latest
So we put all this effort into creating the most informative and watchable online ads in the market, but is anyone paying attention? According to the Goo Online Advertising Survey conducted in January 2014 the answer is… not really. Unless they are especially...
by Felicitas Ritter | Feb 4, 2014 | Latest, Marketing
For any business, having an integrated marketing plan really is the best way to optimize communications efforts. Without this, you could be missing out on great opportunities to reach your target audiences. Relying only upon traditional advertising outlets like radio,...