by Lisa Wedmann | Oct 25, 2013 | Advertising, Branding, Business Success, Communications, Latest, Marketing, PR, Social Media
As social media continues to change marketing landscape, one change I have seen is the convergence of marketing with PR. In the past, if you wanted an advertising campaign, you produced commercials, print ads and maybe some billboards. If you wanted a Public...
by Miriam Hara | Sep 7, 2013 | Business Success, Design, Interactive, Latest
Gone are the days when having a static website was good enough – essentially showcasing an online brochure of a business. The introduction of flash animation and all the other bells and whistles have also run their course, (thankfully going by the wayside) now...
by Miriam Hara | Aug 29, 2013 | Advertising, Communications, Creative, Latest, Marketing
It’s difficult to stay on trend today. Within minutes of an event it’s viral. Next week it’s old news. And it’s not hard to predict. I can safely predict today that by the time you read this blog Miley Cyrus and Robin Thicke will be replaced by another event that’s...
by Miriam Hara | Aug 13, 2013 | Business Success, Communications, Latest, Marketing
The Editor says “Cut” and in many cases rightly so. In advertising, professional writers must develop copy based on the media they write for. But you don’t have to be a copywriter to write strong copy in the day to day business arena. In verbal...
by Miriam Hara | Aug 6, 2013 | Business Success, Design, Latest, Marketing, Social Media
In today’s corporate environment the vertical integration of all marketing facets is fast becoming the norm. The adage of “wearing many hats” that was once synonymous only with entrepreneurship, is no longer. Corporate marketing is increasingly...
