by Qing Hu | Jul 27, 2012 | Business Success, Design, Interactive
Web Design isn’t about the layout, the colour, the look or the impact of a site. In fact, behind every great website is a great web design usability interface. Success or failure of your website depends on user the web design usability interface. A website is your first impression out there in the real world… so it’s important that the user interface provides everything that the end user is looking for , easily, while on your website. Success or failure of your website depends on user the interface. Viewers, surfers, user… a call them what you will, cannot find what they seek if the interface is poor.
Jakob Nielsen, a Denmark web usability consultant, suggested the following heuristics (must haves!) for user interface design:
Visibility of system status
A website should always keep users informed about what the site is about, what page they’re currently looking at and where to click. It is recommended to have your site’s title and page name visible on every page so that users know their whereabouts.
Match between system and the real world
Websites should speak the target audiences’ language, with words, phrases and concepts familiar to them, rather than using technical terms. The copy should be relevant, engaging and provide learning. It should also be streamlined and efficient.
User control and freedom
Viewers often click for the stake of well, clicking and find themselves on a page that they don’t want to be on. Make sure your website has clearly marked “exit” to leave any unwanted pages… and back to the pages they want to be on. Similarly, users sometimes will click on links that takes them to another page while leaving the page they are visiting. To remedy this problem, websites should support undo and redo. For example, having links opened in a new tab or new page instead of having users leave the page.
Consistency and standards
The intended audience should not have to wonder whether different words, actions or layout mean the same thing. Websites should follow conventions (e.g. font color and size consistency, same header and footer height across pages, image size and etc). Make sure all pages on your website have the same look and feel. If not, users will think they’re on another website.
Error prevention: Recognize, diagnose, and recover from errors
A good design should prevent problems from occurring in the first place. For example, when designing a contact us form for your website, you should clearly mark the required fields. Somewhere on your contact form, you should include *(denotes required field). If an error still occurs, be sure to send the users a clear error message. The message should be worded in plain language (no codes), indicate where were the errors and suggest a solution on how to fix the errors.
Recognition rather than recall
Minimize the user’s memory load by making objects, actions, and options visible. Instructions for use of the website, such as sitemap should be visible whenever appropriate.
Example: In interface speak, website links have 4 states. Make use of these to ensure that users know where to click, where they’ve visited and what page they’re on at all times. Here are the 4 states.
a:link {color:#000000;} /* unvisited link */
a:visited {color:#666666;} /* visited link */
a:hover {color:#CCCCCC;} /* mouse over link */
a:active {color:#FFFFFF;} /* selected link */
Help and documentation
Even though it is better if the website can be used without instruction, it may be necessary to provide help and documentation, such as a FAQ page that contains information related to what the user is trying to find. Have a “contact us” link visible on every page, so they can email you with any issues, questions or concerns.
Why is this important? Consider this: You may have the greatest SEO campaign or Google Ad Word Campaign, but if it leads your intended audience to a site that isn’t providing them with the expected web experience, you’ve just lost them.
Is your website design usability optimized for user interface?
by Qing Hu | Jun 15, 2012 | Branding, Business Success, Interactive
Is choosing the right tool to create your website a challenge? Depending on your needs and objectives, you could consider a CMS (Content Management System) as it allows you to create, control and manage the content of your web site without any programming knowledge.
There are a variety of open and closed source CMS solutions available for you to choose from. The most common open-sourced options include WordPress, Drupal and Joomla, and closed ones such as Subdreamer, CushyCMS and ExpressionEngine. These tools have a lot of similarities. Hence, it is difficult to decide which one to use.
Here is a summary of the advantages and disadvantages for WordPress, Joomla and Subdreamer.
1. WordPress
The core software of WordPress is built by hundreds of community volunteers. Thus, the most prevailing feature of WordPress is that it has thousands of free plug-ins and themes available for users to download.
Key advantages of using WordPress:
– It’s free, helps minimize your cost for start-up business
– Open-source
– It has a huge user database, drives more traffic to your site
– Allows quick and simple integration with other software packages, you can upload content directly to your website with no hassles
– Search engine friendly. I noticed that search engines love WordPress because a lot of websites displaying on the first page of search engines are built with WordPress. This is because WordPress has many outstanding SEO plug-ins available for users to download.
Comparing with the benefits of WordPress, there aren’t many disadvantages for WordPress, if I had to find one, I would say that WordPress has some security issues. Hacking and spamming seemed to exist and there are many unsecured plug-ins that may cause problem to your website, but these issues can be prevented such as disabling the unsecured plug-ins and installing spam prevention tools such as RECAPTCHA.
2. Joomla
Joomla is an award-winning CMS. Similar to WordPress, Joomla is good because:
– It’s free and open source
– Has a more simple and user-friendly admin interface than WordPress
– Great for large companies because it allows multiple users to edit the site simultaneously without causing problems
– Supports multi-language sites
Similar to WordPress, Joomla also had many highly customizable themes, templates and web modules available. One of the most prevailing features of Joomla, comparing to WordPress, is that the system itself has lots of readily integrated features (such as polls and user control). There are no additional plug-ins need to be installed, whereas in WordPress, a brand new system only contain the most basic features, all other features have to be added through plug-ins. Hence, I believed that Joomla would be more appropriate for large companies, whereas WordPress would be more suitable for small and medium companies.
Some disadvantages of using Joomla include that it is harder to learn than WordPress and it has less plugins (including free plugins) comparing to WordPress. Making changes on Joomla is not as simple as it is on WordPress because changes often require development support.
3. Subdreamer
Subdreamer is an example of good closed source system that also uses PHP and MySQL database. It is 100% rebrandable, it allows you to white label the CMS. White labeling gives the freedom to re-brand the CMS under your own name. It’s a great way to promote your company. Subdreamer also includes its own discussion forum plugin so that you can integrate your website with forums such as vBulletin, phpBB.
The reason why I list Subdreamer as a solution is because it contains most of the functions open source systems has and it is more reliable and secure than using open-source systems because most of the security issues in the open source system come from the free plug-ins that might contain unknown threats to your website. For Subdreamer, every plug-in is made and under the administrative of the Subdreamer’s development team. Many hacking and spamming from auto-generated programs could be prevented.
A typical Subdreamer CMS cost $99.95 USD. Considering this cost, I assume it will be easier to obtain support when you experience problems since the license purchased also comes with 24-hour real human technical support. However, some of the drawbacks of this system is that it will not be updated as often as the open source system due to its nature of close sourcing, only the developers of Subdreamer can fix the bugs and add features and functionality whereas in a free open source system, everyone could contribute the system.
In the process of selecting a CMS, always remember to a research before you decide to invest time and money in it. The main purpose of a CMS is to create a website that is easy to manage. As long as the CMS fits all of your needs, it will be the right decision.
by Miriam Hara | May 29, 2012 | Branding, Business Success, Interactive, Social Media
With mobile technology and the rapid integration of Social Media the world is speeding… no longer respecting any speed limit! In a blink of an eye the business landscape changes and many businesses are at a loss of what comes next. All business types are affected however it seems that B2B businesses are more at a loss of what solutions to employ. In a world that is speaking to each other 24/7, the lines are increasingly blurry on what is a B2B or a B2C strategy. It has been my experience that the strategies employed for B2B or B2C were always similar. It was the employment of tactics and the weight of each of those tactics that differed. In today’s environment I would say the tactics are now the same. Social Media and technology has allowed for niche marketing at a whole no new level.
Business resistant change is the symptom of change resistant individuals. Unfortunately or fortunately, a business in today’s world hinges on its ability to adapt, change and adopt new channels of communications. The market conditions have shifted and many who hold key roles in the B2B arena have no idea how the game is being played and what is the picture of success. So what to do?
1) Determine your objective. What will be your “picture of success”? How else will you measure?
2) Implement a strategy… one with a 360° degree viewpoint. Not one that does away with all traditional (classic) tactics just because everyone saying that print and direct mail are dead… but one that introduces some of the properties of social media: LinkedIn, Facebook, Pinterest, Mobile Apps, Blogging, Twitter, etc… The key word is some and not all…. there needs to be a good assessment of what will work for your business and what won’t.
3) Assess your web site. No longer is it enough to just have a brochure type of site. Your site needs to reflect your business’ social conscious and ability. You can’t create any sort of social metric if your site doesn’t support the initiatives. Remember, your strategy must be holistic.
4) Implement a 15-month plan with built in schedule measurement reports allowing for the possibility of changing, adding or modifying the existing creative properties to ensure success. Feedback is important for resonance. You need your marketing plan to reflect your audience as intimately as possible. The beauty of these new channels is the ability to adapt… to change… quickly!
5) This may sound like a Marketing 101, but here goes…. don’t do it yourself or in-house. You’re in the business of your business. You can’t assume to know everything, that is why community reach out, tests, surveys and all those old marketing tricks are important not only for accuracy, but for the growth of your strategy and a leg up on your competition. The business of branding, advertising and social media is a profession. At the risk of sounding like a rant: Just because you speak and write English, that doesn’t make you a writer… and just because you have a Facebook Page or a LinkedIn page, doesn’t make you a social media expert. Contact a Marketing Advertising agency and leave it to them to make your business shine. Your business will be their priority as opposed to fitting it in.
For any type of business an environment of much talk that “it” doesn’t own can be pretty scary. One of my Marketing Understood biz-ims (#23) is “Get bent!”… Yes! Flexibility is a must! There’s no use burying your head in the sand. That won’t help your business. At the speed of business and of life you need to get a handle (twitter) and a pulse (social engagement) before your target stops you or pulls your business over for not keeping your business up to speed.
by Madi Secareanu | May 15, 2012 | Business Success, Interactive, Social Media
I might have said this once or twice before…but it really does seem like there is a new social media site gaining momentum each week. Some of you might be thinking “oh no, not another social media site! I barely have enough time to log on to Facebook”. It may seem like over-saturation at times but not all new social media sites succeed. Their success depends on several factors that include: knowing their audience, ease of use, community development, or linking up to other larger social networking sites. Here’s a look at a few social media sites that failed to capture a large following and several sites that are making big enough noise to keep an eye on this year.
The Ones that Could Have Been
1. Yahoo! Buzz: No niche… no need.
Similar to Digg, Yahoo! Buzz allowed its users to generate “buzz” around stories they read online. Unfortunately for Yahoo!, low user participation rates and low website adoption numbers led to Buzz’ demise.
2. Friendster: Poor strategy.
As one of the first social networking sites to make an impact, Friendster once had more than 115 million users. Its downfall was combination of programming flaws, an unstable infrastructure and poor business decisions. Friendster has since changed course and rebranded itself as a gaming site.
3.Ping: An Apple failure!
A failure is a rarity, but not unheard of, in Apple’s portfolio. Although it’s still active Ping, an iTunes based social networking site, has failed to generate much action. Its censorship, hard to use navigation and the biggie – its focus on commerce not building social relationship has really put users off.
The Ones to Watch
1. Path: Social networking on the go. (Terminated September 2018)
Path was social networking app, which allowed users to keep a journal on the go – a “path” of their life. Users could post photos, travel updates, share interests, music and keep in touch with friends and family. In September of 2018, Path announced its termination of the service.
2. Quora: Has all the answers.
Quora connects its users to everything they want to know. Users ask questions, responses and share information. Users can create their own personalized homepages surround topics, questions, people and content they are interested in.
3. Chime.in: What do you have to say?
Chime.in is a social network based on interests. Users share opinions and questions around their interests while discovering new information and making new connections and building communities around their favorite topics. Top interests include Street Style, Food, Social Media and more.
4. Stipple: Content with power.
Stipple gives image owners power over their content. It powers commerce and content inside of images on the web and mobile while fostering connections and communities. It also permanently connects images to their owners who can share information, media and commerce through their images.
Whether these “ones to watch” will make a lot of noise this year remains to be seen. One thing’s for sure – when a social media site becomes successful – success happens very quickly. We know the story very well – take a look at how fast Pinterest and BranchOut grew. The real determinant of a social network’s success and longevity lies in its ability to keep users interested while staying innovative – remember there seems to be a new social networking site every week, armed and ready to become the next big thing.
What social networks do you think will have the most impact this year and why?
by Christine Marr | May 2, 2012 | Branding, Interactive
In today’s market environment we want information instantly and that goes hand in hand with web site performance. We increasingly have a shorter attention span and more and more the concept of brand loyalty is taking on a broader definition than, say, a decade ago. The most relevant reason for all of these to have occurred rests on the “internet”… and more specifically, web sites. It is a property that has taken its place in the brand conversation in junction with social media. No longer can you separate the two. Both combine to provide a stronger brand presence and brand premise. So how can you maximize your ROI on your web site performance and social media. How can you develop, build and maintain that elusive relationship with your consumers, audience and market.
The short answer is that it is no longer important only to get visitors to go to your site… your site is now the basis of the total social media umbrella. Enhancing your web site performance is key. Your web site should be the gateway and the destination through your other social media properties such as Facebook, LinkedIn, Twitter, Branch Out, Pinterest…. How to do that?
Here’s a quick list:
1. Navigation should be intuitive and make sense. Make your visitor comfortable, it should be easy for them to find what they want from the home page. It goes without saying that you need to look at your competition and see what they are doing. However, you must determine what will provide optimal user experience for your target. The faster and easier the navigation, the more customers will return to your site and stay longer.
2. Content is king… it is important to address your customers’ pain. Do this visually for greatest impact…. and do this copy wise for clarity of position as well as keyword optimization. Find out what keywords are “key” to your industry and speak to them. I am not suggesting that you place every key word on every page… that’s not going to do well. Exercise judgement and common sense. Seasoned marketing professionals and writers will know how to do this well. Make sure you provide your target with a clear understanding of what their pain is, what their needs are and how you can help eliminate their pain. Connect with them on an emotional basis.
3. Again….content is king… it’s important to get in your target’s radar by providing them relevant and timely information. Gone is the the brochure-type of web site. Sites that don’t allow for fresh updates, new posts or tips are losing a huge opportunity in engaging with their customer base and developing a dialogue and relationship with customers. Write tips or mini articles…. share them on Facebook, tweet….regularly and consistently. This will to a long way in gaining the trust of your customers and convince them that you can answer their pain. Blogging is great for keeping your content fresh, so you are found more often.
4. One more time….content is king…. it is no longer important to only get visitors to go to your site… your site needs to motivate them to spend time browsing through your pages withe information that is relevant to them, so much so that they feel compelled to provide their information on your website so then you can engage them on a one to one, or digitally or as part of your community. This is what is called inbound marketing. Create relevant information that lives independently of your site… but still adds value to your potential customers… and adds value to your brand. Web sites need to be built integrating forums or blogs, and providing fresh and diverse information on the home page to continually improve SEO (Search engine optimization) and get found. More importantly this provides a very effective way to generate leads and integrate sales initiatives.
5. Create buzz and excitement driving people through facebook, LinkedIn and traditional and digital media. We are currently running a campaign for Kressmann Wines through Facebook, Twitter, digital and print ads. In less then 24 hours we received over 1400 likes on Facebook and have now started engaging with our community. We are constantly commenting and interfacing with our customers and of course, driving them to the web site as well! This can easily be done in the b2b arenas, niche markets and for community businesses. The digital arena allows for such precise slices of target segments so every dollar you spend is accounted for and relevant!
6. Information, not data, is key as success is in the measurement….! Track your site’s and social media progress and traffic, and respond accordingly. It’s not about just creating a promotion and just leaving it alone. You need to work it! It’s important to set your google analytics properly so you can respond and react to the information you are receiving. Metrics are important to evaluate where your visitors are coming from, why, and what actions they have taken once they land on the site.
7. Keep it fresh… is not only a good adage for food, but for web sites too. Monitor your site on a regular basis. Monitor every page of your site, catch broken links or improve on the elements, make sure pages load quickly. Revisit the site with fresh eyes and fine tune accordingly. Don’t let it go stale. Too often, sites get all the attention when they are being developed and then left alone. That’s a sure way of not being in harmony with the market!
Simple, compelling, engaging, fresh, exciting and trackable. Make your site work for you! Achieve inner peace with your site… Ohmmm.
